British luxury men’s house dunhill presents “ SAMURAI BLUE COLLECTION 2026 ” in its ongoing partnership as the official suit supplier to the Japan Football Association. Through a campaign featuring members and coaches of the national team, the brand proposes items shaped by British craftsmanship and a contemporary expression of the quiet dignity of the Japanese national team as it takes on the world.
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This campaign is based on the values of “calmness” and “conviction” that are common to both Dunhill and the Japanese national team. The campaign embodies the longstanding commitment to craftsmanship based on the values of “calmness” and “conviction” that run through both Dunhill and the national team. The story is not centered on a spectacular production. It is a time of ” preparation “: the quiet moments before the games, the gestures of getting dressed, and the precision of tailoring done to the highest standards. In this collection, tailoring is not just a uniform, but a language of discipline and identity through silhouette and detailing.
Campaign visual focusing on the Japanese national soccer teamExpressing harmony with Dunhill and the identity of the team, featuring national team players and coaches
The campaign visual, shot in Japan, features captain Wataru Endo and Kubo Ken’ei, as well as coach Moriyasu Kazu. The composition depicts the team from the perspective of moderation and quiet confidence, expressing Japan’s national team philosophy of discipline and collective identity through a mix of spontaneous moments and clean portraits. The presence of Moriyasu emphasizes the perspective of leadership backed by conviction and composure, and is in natural harmony with Dunhill’s values of precision in tailoring. The campaign also features the members of the Japanese national team’s call-up team for the November 2025 campaign.
In addition to this announcement, a special window display will be held at the main Dunhill store in Ginza. In addition, an original postcard printed with the campaign visual will be given to customers who fulfill certain conditions at all directly-managed stores nationwide.
The core of the SAMURAI BLUE COLLECTION 2026Bourdon's 3-piece suit made of Super 130 wool and cashmere
The core of the “SAMURAI BLUE COLLECTION 2026” is Bourdon’s three-piece suits made of super 130 wool and cashmere. It consists of a single-breasted jacket, double-breasted vest, and flat-front trousers, and uses a special fabric developed at a mill in England. The suit is paired with a Giza cotton spread collar shirt to complete the one-of-a-kind ensemble.
Accessories that echo the world's finest tailoringBritish mood tie and pocket chief made in Dunhill's House Navy
The accessories include a silk tonal club stripe tie woven by Suffolk artisans and a silk printed small pattern pocket chief made by Macclesfield. Both are in Dunhill’s house navy. By combining the world’s finest tailoring with carefully selected accessories, a complete look was created for the official team presentation for a year of overlapping important moments.
