Schick Japan K.K., which boasts the No. 1 share*1 in the Japanese razor market, will launch “progista,” a total grooming care brand for men, on February 26, 2025 (Wednesday). The concept of the brand is “skin care that starts with shaving,” and it is characterized by offering a one-stop solution from shaving to skin care, a new concept born from more than 100 years of shaving research and encounters with male skin experts.
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Born from a need focused on 'razor burn'!Prodista, a total approach to men's skin from shaving to post-shaving skin care
In recent years, the men’s cosmetics market has continued to grow, expanding approximately 1.4 times compared to 2015. In particular, the anti-aging care category is leading the market, with growth of about 12% over last year. And it was found that ” razor burn” and “dryness after shaving” were the most common concerns of users of replacement blade razors. In addition, interviews with dermatologists, barbers, and consumers during the product development process revealed “skin problems caused by lack of care after shaving” and “needs for products that link shaving and skin care. In response, CHIC has developed “progista,” a total care brand that integrates shaving and skincare.
The brand name “progista,” by the way, is a combination of ” Professional ” and ” Logist “. It is an original name inspired by “Logist (researcher),” which expresses the company’s desire to face men’s shaving skin with the knowledge and logic of a scholar.
The following is an introduction to two notable items in the ” Prodigista ” lineup.
Booster serum
subtitle=”‘Prodista’ featured item 1″]Many men tend to have shiny forehead and nose (T-zone) while their cheeks and chin area (U-zone) are dry… Many men have a different balance of sebum secretion and moisture between the T-zone and the U-zone, which can be easily damaged by dryness or external stimuli. On the other hand, after shaving, excess sebum and hairs are removed, allowing skincare ingredients such as lotion and beauty essence to penetrate easily into the horny layer. In other words, neglecting skincare while skincare ingredients can easily penetrate the skin is a waste of time, and can have a considerable negative impact because the skin’s barrier function is also reduced. To address this issue, Chic proposes the “Skin Booster (Chic Medicinal Serum Quasi-drug). This is a so-called ” introductory serum ” to be used after shaving and before applying lotion or other skin care products. The introductory serum contains moisturizing and keratinizing ingredients and softens the skin to create an environment in which the beauty ingredients of subsequent skin care can easily reach the horny layer.
'PROGISTA' Skin Booster Appeal 1Uses nano-sized capsules designed to penetrate into the stratum corneum
“Skin Booster” contains both the moisturizing ingredient “allantoin” and the ceramide-like ingredient and “ceramide ( The “Skin Booster” is designed to penetrate the stratum corneum by creating ultra-small nano capsules of allantoin, a moisturizing ingredient, and ceramide-like ingredient and ceramide (hydroxystearyl phytosphingosine), a ceramide-like ingredient, to ensure that the beauty ingredients penetrate to the very core of the skin.
'PROGISTA' Skin Booster Appeal 2Early Aging Care Formulation to Approach Adult Skin Problems
“Early aging care” is a hot topic in the skin care industry these days. This refers to preventative skincare that is performed before aging-related skin changes and signs of aging (aging signs) become noticeable. The goal is to maintain skin firmness and moisture, and reduce fine lines, sagging, and dryness. By incorporating more skincare items that contain moisturizing and antioxidant ingredients, future aging can be delayed. Skin Booster” contains yeast extract*2 (moisturizing ingredient), which is said to be rich in protein, vitamins, and minerals, and squalane*3 (moisturizing ingredient), which has excellent skin penetration and moisture retention properties. It also provides excellent dryness care.
”[PROGISTA”Contains
Skin Booster Attraction 3″]Many men may experience redness and rough skin after shaving even if they use shaving foam. Skin Booster” contains “stearyl glycyrrhetinate (anti-inflammatory agent),” which prevents razor burn and redness after shaving.
'Progista' Featured Item 2A close shave that caresses the skin! Barber-inspired shaver
To prevent dryness after shaving and razor burn, it is important to use a shaver that is designed to be gentle on the skin. The “”Prodista”” shaver utilizes over 100 years of shaving research, premium blades, and a short, barber-inspired handle.
'Progista' Shaver Attraction 1The Short Handle with a Special Attention to Detail
The “Progista” shaver features a special short handle that is often used in professional barber salon work. A zinc die-cast material with excellent weight and durability is used for the handle portion, and by designing it to be exquisitely heavy, a deep shave is achieved as if stroking with its own weight without excessive force, even when shaving, which is said to be difficult to control the force. The pivoting head with a wide range of motion supports the blade and moves in accordance with the curved surface of the skin, allowing the user to freely move the blade under the chin and under the narrow nose, which are difficult to shave, while using the wrist. The shaving experience is as if you were being shaved by a professional barber.
The appeal of the 'Prodista' shaver 26 blades for a gentle deep shave and 5 blades for a firm deep shave
The premium blades are made in Solingen, Germany, a renowned manufacturer of high-end blades. The blades are diamond coated for improved sharpness and lasting power. The upper part of the blade has a smoother with vitamin E and the lower part has a large guard bar that stretches the skin to support an easy shaving situation. The shaver is available with either 6 blades for a gentle deep shave or 5 blades for a deeper shave.
The appeal of the 'Prozista' shaver 3Unique design cutter
The head of the blade is equipped with a single-blade design cutter. The blade head is equipped with a single-blade design cutter, which allows shavers to carefully trim even the smallest of areas under the nose and on the chin, as well as the “creases” of the face line, to achieve a professional finish. The precision-designed cutter provides both ease of use and a beautiful finish, supporting salon-like care even at home.
High quality items besides skin boosters and shavers Many more!'Prodista' skin care line
Prodista” also uses early aging care formulas in its face wash, toner, and milky lotion items. It also contains “allantoin (skin conditioning ingredient)” and “ceramide (ceramide AP/moisturizing ingredient),” a ceramide-like ingredient that is one of the main components of intercellular lipids in keratinocytes. The ingredients penetrate the stratum corneum of the skin after shaving by using nano-sized capsules, which are smaller than intercellular spaces, to ensure penetration into the stratum corneum. The skincare line, except for the serum, contains five types of plant extracts to maintain healthy skin that feels plump and hydrated. The skincare items are scented with carefully selected plant-derived fragrances, with a refreshing citrus scent rising in the top note, transitioning to a gorgeous floral scent, and ending with a soothing woody scent that spreads pleasantly. The ” PROGISTA ” shaving foam and skin care line are formulated with delicate skin in mind. They are free of colorants and parabens, a preservative, and are alcohol-free and allergy-tested, so even sensitive skin can use them without problems. (*Not all people are free from allergies.)
・Launched on Wednesday, February 26, 2025
・Sold at: Loft (excluding some stores) and Loft Net Store, Amazon, at Cosme Shopping
Check out Prodista’s product lineup.
Total Grooming Care Steps proposed by “Prodista
| 1. face wash | Use a facial foam net to create a fine, dense lather and wash gently without scrubbing the skin. 2. |
| 2. shaving agent | Apply shaving agent to the area to be shaved so that the beard is covered and softened. Around the chin and mouth, where hard whiskers tend to grow, leave the shaving agent on until the whiskers are sufficiently softened. 3. |
| 3. shaving | While keeping the blade in close contact with the skin, shave with gentle pressure as if stroking the skin, without applying too much pressure. When shaving uneven areas, it is recommended to stretch the skin with the opposite hand while shaving. 4. |
| 4. skin booster (introductory serum) | Apply evenly from the center of the face outward, and from the bottom to the top for the neck. Wrap the entire face in your hands and gently hand-press to deliver moisture to the skin. |
| 5. cosmetic water | Apply evenly from the center of the face outward, and from the bottom to the top on the neck. Wrap the entire face in your hands and gently hand-press to deliver moisture to the skin. |
| 6. milky lotion (milky lotion) | Place the milky lotion on the six points of the forehead, both cheeks, nose, chin, and neck, and blend from the center of the face outward. For the neck, blend evenly from the bottom to the top. Wrap the entire face in your hands and gently hand press to deliver moisture to the skin. |
Prices and capacities of each product are as follows The trial kit (3,850 yen including tax) is a four-piece set that includes ” Face Wash 30g, Skin Booster 10mL, Cosmetic Water 30mL, and Milky Lotion 15mL.
About Schick Japan K.K.
With the vision of ” Aiming to be the most innovative beauty grooming company in Japan,” Sick Japan brings excitement and happiness to as many customers as possible every day through beauty grooming. In addition to the mainstay men’s beauty grooming brands “Hydro 5,” “Styling Partner,” and “Chic First Tokyo,” the company offers the women’s beauty grooming brands “Salon Plus,” “Hydrosilk,” and “Intuition. In November 2024, the company was selected for ” Job Satisfaction Certification ” administered by Great Place to Work®, which conducts surveys of more than 10,000 companies annually in about 150 countries around the world.
Inquiries: 03-5487-6801 (Customer Service Center, Schick Japan K.K.)
1 No.1 domestic wet shaving sales share for 29 consecutive years: Intage SRI + razor market (holders, disposable and replacement blades) Nov. 1995 – Oct. 2024 Cumulative sales by manufacturer for each year
*2 Yeast extract(4)
*3 Vegetable squalane
*4 On hair shafts on skin surface
*5 Physical Due to physical friction, dirt and dryness
*6 Due to dryness and lack of elasticity
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