
Even though you’re taking great care with your face washing and skincare routine, your skin problems just won’t go away. Now that your skin is in good condition, you want to minimize the risk of breakouts as much as possible. If this sounds like you, there’s one habit you’ve been doing automatically after washing your face that you might want to rethink. The key lies in the choices made by women who are particularly conscious of maintaining beautiful skin.In fact, it seems some of them have already stopped this habit. To maintain healthy skin, it’s important to focus not only on what you should do, but also on what you should stop doing.
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The New Norm Among Women Who Pursue Beautiful Skin!?Stop the Habit of Wiping Your Face with a Regular Cotton Towel After Washing
It’s common sense to wipe your face with a regular cotton towel after washing. Most people probably think that’s the norm.However, among women who are particularly conscious of maintaining beautiful skin, that conventional wisdom has already been overturned. The choice to stop drying your face with a regular cotton towel has become so widespread that it’s no exaggeration to call it the “new norm.”So, what are they using to dry their faces? The answer is disposable paper towels designed specifically for the face—also known as cleansing towels. TV personality Nozomi Tsuji has even featured them on her YouTube channel.
So, why choose cleansing towels over regular cotton towels? Let’s take a closer look at the benefits.
Benefits of Choosing Cleansing WipesBecause you can wipe your face with a clean sheet and minimize friction on your skin
The biggest benefit of using cleansing wipes is that you can wipe your face with a fresh, clean sheet every time.If you wipe your face with a towel that hasn’t been properly sanitized, the bacteria on it could lead to skin irritation. For men in particular, shaving can leave microscopic, invisible cuts on the skin, through which bacteria can enter and cause inflammation.With standard cotton towels, moisture, sebum, and microorganisms accumulate with repeated use, and depending on storage conditions, bacteria can multiply.In fact, biofilms formed by microorganisms have been confirmed inside the fibers of towels that have been washed repeatedly *. With paper towels for drying your face, there’s no need to wash or dry them, and you can wipe your face with a clean, unused sheet every time.
Another benefit is that you can minimize friction—which can cause skin irritation—by choosing the right product and using the correct technique. The key is to select sheets that are soft against the skin and highly absorbent, and to gently blot away moisture rather than rubbing vigorously.
Add This to Your New Post-Cleansing Routine5 Recommended Cleansing Towels
The feel against the skin and absorbency of facial paper towels vary depending on the product. Also, since you’ll be using them every day, price and ease of purchase are important factors to consider.Below, we’ll introduce five recommended items based on both comfort and ease of continued use.
For those who prioritize a soft feel against the skin!1. MUJI ‘Natural Cotton Face Towel’
If you’re trying facial paper towels for the first time, MUJI’s “Natural Cotton Face Towel” is a strong contender.With minimal lint and a soft texture, it gently wipes away moisture after washing your face. You can purchase it at your local MUJI store—why not give it a try the next time you’re out shopping for daily necessities?
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For those who want to minimize friction on the skin!2. Nepia ‘Hana Celeb Facial Cleansing Towelets’
The “Hana Celeb” line, known for its soft texture, also offers a product specifically designed for drying your face after washing.”Hana Celeb Facial Cleansing” features sheets made from 100% fresh pulp infused with a proprietary triple moisturizing complex, resulting in a thick yet soft texture. The embossed finish enhances absorbency, making it more than three times as absorbent as standard Hana Celeb tissues.They are resistant to tearing even when wet, and a single pack is enough to thoroughly dry your face.
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For those who prioritize absorbency!3. Unicharm “Silcott Facial Towel: Gentle on Bare Skin Premium”
If you want a product that balances absorbency with gentleness on the skin, we recommend Unicharm’s “Silcott Facial Towel: Gentle on Bare Skin Premium.”It features a unique silk-touch sheet made with a blend of natural cotton and plant-derived rayon, using ultra-fine fibers. It’s characterized by minimal lint and a smooth texture with minimal surface irregularities. Designed to reduce friction compared to standard cloth towels, it also offers excellent absorbency.
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For those who want something easy to pick up!4. Matsukiyo ‘Polybaria Facial Towel’
If you want to easily pick one up while running your regular errands, Matsukiyo’s “Polybaria Facial Towel” is a great choice.These thick, generously sized rayon sheets feature a soft texture and excellent absorbency. They’re designed to resist tearing even when wet and to minimize the risk of fibers left on your skin after wiping.
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For those who prioritize value for money!5. 3COINS ‘Cleansing Towel / and us’
Since you use these every day, you’ll want to keep costs as low as possible. For those looking for a budget-friendly option, we recommend 3COINS’ “Cleansing Towel / and us.”Priced at 330 yen (tax included) for a pack of 60—about 5.5 yen per sheet—its affordability compared to other products is a major draw. Made from 100% rayon for a soft feel against the skin, these approximately 20×20 cm sheets are perfect for patting away moisture after washing your face.
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[References]
*Scientific Reports “Analysis of biofilm and bacterial communities in the towel environment with daily use” May 10, 2023
























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