Nikka Whisky Company, Ltd. will open its flagship bar “THE NIKKA WHISKY TOKYO” in the Minami Aoyama area on July 2, the anniversary of its founding.
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What is THE NIKKA WHISKY TOKYO?A permanent store where you can experience the individuality and diverse ways to enjoy whiskey!
THE NIKKA WHISKY TOKYO” is the flagship bar where visitors can experience Nikka Whiskey’s communication concept, “Whiskey for Enjoying Life, When it operated for a limited time from August to December 2024, it attracted about 15,000 visitors, exceeding the expected 10,000 visitors during the period, and was popular among men and women in their 20s and 30s as a place to enjoy whiskey and cocktails.
The newly opened permanent store will continue to serve whiskey and cocktails. In addition, it will hold events and seminars, and will focus on becoming a center for disseminating the culture and appeal of whiskey. In addition, in order to meet the diverse needs and tastes of customers, non-alcoholic and low-alcohol options will be expanded. The drink menu lineup will be expanded. The interior will be decorated with used whiskey aging barrels, and merchandise will be sold. In addition to tasting the drinks, the store will offer a variety of ways to enjoy Nikka Whisky as a place to experience the company’s communication concept.
Nikka Whisky has established a new communication concept, “Whisky for Enjoying Life,” on the occasion of its 90th anniversary in 2024. This concept is in line with the wish of the company’s founder, Masataka Taketsuru, that “people should drink whisky not to get drunk, but to enjoy it, just as the English take their time to enjoy their life with whisky. The “THE NIKKA WHISKY TOKYO” is the embodiment of this desire to “enjoy life itself through the rich individuality and variety of ways to enjoy whisky.
THE NIKKA WHISKY TOKYO [ Facility Overview
Address: 1F, 5-6-6 Minami-Aoyama, Minato-ku, Tokyo
Number of seats: Approx. 30 (including standing seats)
Opening date: July 2, 2026
