JT has announced a new style of cigarettes, ” NORDIC SPIRIT ” in the form of a refreshment pouch. The first two products, “Nordic Spirit Cola Fizz Medium” and “Nordic Spirit Berry Mix Medium,” will be released sequentially at different times.
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Mouthwatering, new cigarette style from Scandinavia
“Nordic Spirit,” a new brand in the Japanese market, is a refreshing pouch proposed by JT as a new style of cigarette. This is a type of oral cigarette called “modern oral,” which is a white pouch based on plant-derived fibers that is held in the mouth, without fire, smoke, or odor. When the pouch is placed in the mouth, the luxurious taste spreads through the oral cavity with a pleasant stimulation, and the taste and stimulation last for about 30 minutes. The pouch can be used simply by placing it in the mouth, allowing for hands-free use without occupying the user’s hands. This allows users to enjoy their cigarettes without disturbing their concentration on the task at hand. The product is manufactured in Sweden, the birthplace of the modern oral, and the attention to materials and manufacturing methods unique to the home country ensures reliable quality and peace of mind.
Because they emit no smoke or odor, they not only function as an “alternative Not only does it function as an “alternative” in situations where you cannot smoke, but it is also important to note that you do not have to worry about the odor transferring to your clothes or hair. For fashion-conscious men who do not want their suits, coats, and jackets to be covered with an unwanted odor, this new habit deserves attention as a way to freshen up without sacrificing style.
When used, it is necessary to follow the rules of the local government and the judgment of the facility manager.
A bouncy, deeply sweet cola flavorCola Fizz Medium
The first product to be released, “Nordic Spirit Cola Fizz Medium,” is a flavor characterized by a bouncy, deeply sweet, cola taste.
・Product name: Nordic Spirit Cola Fizz Medium
・Stimulus level: medium
・Price: 500 yen (tax included)
・Content: 14 pouches (standard)
Rich sweet and sour with blackcurrant & wild berriesBerry Mix Medium
“Nordic Spirit Berry Mix Medium” will be available around mid-March. This flavor features a rich, sweet and sour blackcurrant and wild berry taste.
Product name: Nordic Spirit Berry Mix Medium
・Stimulant level: medium
・Price: 500 yen (tax included)
・Content: 14 pouches (standard)
Launch Schedule and Sales Channels
Nordic Spirit will be released in phases, from pre-sale online to nationwide release at convenience stores. The respective launch dates and sales channels are as follows.
March 3, 2026
Launch brand: Nordic Spirit Colafiz Medium
Sales channel: CLUB JT online store
– Around mid-March 2026
Launch brand: Nordic Spirit Berry Mix Medium
Sales channel: CLUB JT online store
– 2026 April 6, 2026
Launch brand: Nordic Spirit Colafiz Medium
Launch channel: Seven-Eleven, Lawson, NewDays nationwide
*The in-store release date of ” Nordic Spirit Berry Mix Medium ” will be released on the CLUB JT online store as it becomes available.
One item can be tried for free! Trial monitor campaign underway!
To celebrate the launch in the Japanese market, a “Nordic Spirit Trial Monitor” campaign is currently underway, offering a chance to try either “Nordic Spirit Cola Fizz Medium” or “Nordic Spirit Berry Mix Medium” for free. For details on how to apply, please check the brand’s website.
Depending on availability, it may take some time before the monitored product is delivered to you.
