RIMOWA, the German-born suitcase brand, launched the ” Original Bag ” simultaneously worldwide on September 12, 2024. In Japan, it will be available at Rimowa stores in Japan and RIMOWA.com.
Bags inspired by Rimowa's iconic suitcases!Original Bag
The new bag released this time is the ” Original Bag “, inspired by the brand’s iconic and timelessly popular “Original Collection” of classic suitcases. Crafted with expertise, this unisex item is characterized by its design and versatility inherited from the iconic collection. Timeless in design and available in silver and black, the bag features an understated yet sophisticated design ” typical of Rimowa ” with its innovative use of materials and a form reminiscent of a Rimowa suitcase. It is sure to be an excellent choice for any occasion, casual or formal.
Sponsored by
Functional details that follow the identity of the iconic item.
Designed to be versatile and suitable for all occasions, the ” Original Bag ” is a unique blend of functionality and elegance. This aluminum bag, which can be used as a handbag or cross-body bag, is finely crafted in Germany. The lightweight yet strong frame features rounded edges and follows the brand’s design identity. The leather handles add elegance to the handles, which are also designed to be comfortably used as a handbag. The removable and adjustable webbing strap is designed for ease of use in everyday life and when traveling. In addition, Rimowa has developed functional buttons for the bag’s opening and closing. The bag’s interior is divided into two compartments with slots for credit cards and a zipped pocket for small items, and the two compartments are designed to be spacious enough to accommodate a variety of items.
Hugues Bonnet-Masimbert, Rimowa’s CEO, said of the launch, ” The launch of the Original Bag marks a new page in our history. We hope that this bag will transcend the types and personalities of travel and become an indispensable partner for you. Realizing this vision has been a great technical challenge, but I am very excited about the Original Bag that we have created as a result. The result is a bag that epitomizes the innovation and exquisite craftsmanship that Rimowa is known for.” commented Rimowa’s President and CEO, Mr. Maurice P. Pébereau.
The campaign movie featuring the four iconic persons is now available for viewing!
To celebrate the debut of the ” Original Bag “, Rimowa has also launched an advertising campaign featuring four people with unique styles. Directed by filmmaker Jordan Hemingway and shot by Louise and Maria Thornfeldt, the campaign shows the endless possibilities in the daily ” journey ” through the lens of a street corner, inspiring the viewer to explore.
The campaign movie features a cast of gorgeous and engaging individuals with their own style: international supermodel Liu Wen, popular rapper Central Cee, journalist and creative director IB Kamara, and photographer Larissa Hofmann. Set to the song ” Last Nite ” by The Strokes, the artists can be seen seamlessly merging with the city 24 hours a day with their Original Bag in hand.
Click here for more details on ” Original Bag “
RIMOWA “Original Bag” details
Name: Original Bag
Size: H18*W26*D8 (cm)
Price: ¥333,300 (including tax)
Release date: September 12, 2024
Contact: 03-6733-9850 (Rimowa Client Service )
