BOTCHAN’s new Even Up C series of serums, “From Dull Skin to Sunny Skin,” debuts!

BOTCHAN, a men’s cosmetic brand, has launched “Even Up C,” a new serum series for clear, transparent skin, available at authorized retailers, official online stores, and the official Amazon store from December 6, 2024 (Friday).

Why is BOTCHAN proposing “Even Up C” now? New Possibilities in the Men’s Cosmetics Market

The men’s cosmetics market has been growing rapidly in recent years, with a variety of products attracting attention. At the same time, however, there are still few products that focus on ^{transparency*1 and} bright skin impressions, and there are still areas where needs remain unmet. BOTCHAN has launched a new series, “Even Up C,” to fill this gap in the market. Focusing on men’s specific skin problems such as dryness, dullness, and roughness, the company has developed the “Even Up C Booster,” an introductory essence that can be easily used on a daily basis, and the “Even Up C Serum,” a serum. The packaging design also reflects diversity without being bound by gender. The company aims to make skincare more enjoyable and to add creative color to lifestyles.

Skincare that protects all aspects of skin suffering from sebum, roughness, roughness, and ^dullness*2

External stimuli from daily life and seasonal changes can cause skin to dry out, upsetting the balance of moisture and oil and contributing to the deterioration of the barrier function. Focusing on this, the Even Up C series approaches problems ^{such as} shiny, rough texture, rough skin, and ^dullness*2 caused by sebum imbalance. It simultaneously provides damage care and moisturizing while protecting the skin with the power of plant-derived ingredients. This is a new item in BOTCHAN’s skincare line that follows the cleanser, toner, and beauty emulsion.

The “Even Up C” series has been further refined in both ingredients and formulation, carefully selected for use according to skin conditions and concerns. By incorporating the introduction essence and serum into your regular skincare routine of face wash, toner, and milky lotion, you can aim for even higher quality skin.

Moisturizing care that spreads moisture without gaps. Even Up C Booster

“Even Up C Booster” is an introductory essence that moisturizes the skin while drawing out the effects of the next skincare item. The main ingredients include a vitamin C ^derivative*3, sodium hyaluronate, and mullein fruit extract, etc. Moisturizing ingredients from BOTCHAN’s proprietary “Advanced Abstinence Soap System (AAS)” help to prevent dry skin. Moisturizing ingredients support the deterioration of the skin’s barrier function due to dryness and care for ^problems*4. Continued use of this product will improve skin texture and lead to a smooth skin impression with no visible pores. For detailed instructions, please check the official online store!

1 3

Sebum control ■Keratin and pore care*5 ■Dryness and dullness care*2 ■Moisturizing care

Read more

2 3

Sebum control ■Keratin and pore care*5 ■Dryness and dullness care*2 ■Moisturizing care

Read more

Read more

3 3

Even Up C Booster Effective Ingredients

Read more

• 
• 
• 

Check out ” Even Up C Booster

What is the “Advanced Absorption System (AAS)?

Men’s skincare is becoming more and more popular. BOTCHAN’s “Even Up C Booster” uses the “Advanced Abstention System (AAS)” technology. The moisturizing ^{ingredients*6}, such as seaweed-derived ingredients that have a structure very similar to the skin’s cell membranes, allow the essence to penetrate into the skin, and the effective ingredients that penetrate to the stratum corneum are retained inside the skin, which can be felt with the palms of the hands.

Even Up C SerumFor even skin with radiance. Even Up C Serum

“Even Up C Serum” is a serum that is more effective when used in combination with an introductory essence. The light texture of the serum is easily absorbed into the skin, and moisture is delivered to the entire stratum corneum. The ingredients include vitamin C ^derivative*3 and Izayoi rose extract. These ingredients reduce skin problems caused by external stimuli and dryness, and regulate the sebum balance. This item helps to achieve a bright and healthy skin tone while improving skin texture and texture. For detailed instructions, check the official online store!

The following is the skincare flow recommended by BOTCHAN using the essences and serums introduced here.

1 Face wash→2 Introductory essence Even Up C Booster→3 Lotion→4 Serum Even Up C Serum→5 Milky lotion

1 4

(Essence) 30 mL, 4,400 yen (4,000 yen without tax) ■ Sebum control ■ Exfoliation, pore care*5 ■ Dryness and dullness care*2 ■ Moisturizing care

Read more

2 4

(Essence) 30 mL, 4,400 yen (4,000 yen without tax) ■ Sebum control ■ Exfoliation, pore care*5 ■ Dryness and dullness care*2 ■ Moisturizing care

Read more

3 4

Advantages of using an introductory essence and serum together

Read more

4 4

Even Up C Serum Effective Ingredients

Read more

• 
• 
• 
• 

Check out ” Even Up C Serum “.

Aiko Kato, the executive director of AND COSME, Inc. who is in charge of development, had the following to say about the “Even Up C” series: “Even Up C is a skincare product that everyone can enjoy.
BOTCHAN’s skincare products are light in texture so that men can use them easily, yet they are well moisturized. It leaves skin feeling refreshed, clean, and hydrated. Every time you use it, your daily skincare routine becomes an enjoyable habit. The newly released Even Up C series is an excellent product that is formulated with vitamin C ^{derivatives*3 and} Na hyaluronic acid to address a variety of skin concerns. As the name suggests, it leads to even skin. Adding the Even Up C series to your regular skincare routine will make you look forward to looking in the mirror every morning. From skincare beginners to advanced users, you will feel your skin grow day by day. We hope you will enjoy each moment of the day with BOTCHAN.”

About BOTCHAN

Since its launch in 2018, BOTCHAN has been carrying the brand slogan [“LOOK BEYOND. Skincare for glamour. as its brand slogan, and has been developing men’s cosmetics under the slogan “LOOK BEYOND. BOTCHAN conveys the importance of diversity with the hope of supporting a way of life where people can choose what they like and live comfortably in their own way, without being bound by the world’s preconceived notions. Respecting and valuing one’s individuality, “You do you. Be yourself. A world where people can accept each other and take pride in being who they are, even if they are different from the rest of the world or from themselves. This brand expresses the hope that such a world will expand.

BOTCHAN official online store
・ Even Up C series special page