Brunello Cucinelli has unveiled three new fragrances—”Segreto” (Secret), “Silenzio” (Silence), and “Ricordo” (Memory)—from its “Incanti Poetici” (Poetic Charms) fragrance collection.They will make their global debut at Harrods in the UK in December 2025 and are scheduled to go on sale in Japan starting Saturday, August 1, 2026.
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New additions to the ‘Incanti Poetici’ fragrance line, rooted in Brunello Cucinelli’s philosophyPerfumes that embody true beauty, crafted from carefully selected ingredients and accompanied by the works of European poets
Brunello Cucinelli’s journey into fragrance, which began in 2023 through a collaboration with EuroItalia*, is entering a new chapter.Brunello Cucinelli and EuroItalia have deepened their bond based on shared values, skillfully blending their respect for ingredients with a sincere commitment to innovation, exceptional craftsmanship, creativity, and a pursuit of attention to detail.
* A company that plans, manufactures, and sells luxury brand perfumes and beauty products
These three new fragrances made their world debut on December 1, 2025, when Harrods in the UK hosted a special event honoring this house, which originated in the Umbria region of Italy.Each is a creation that enriches the “Incanti Poetici” collection—a gender-neutral fragrance line conceived as a refined dialogue between poetry, nature, and the human spirit. Each scent in this collection is accompanied by the works of European poets active from the 19th to the early 20th century.These elegant fragrances invite wearers to reexamine true beauty and embark on an irreplaceable emotional journey.The three new fragrances introduced this time each emerge as poems for the nose, embodying Italian elegance and a deep affinity for harmony, while offering a contemporary interpretation. Full of refinement yet harboring a quiet strength, these scents encapsulate rare emotions, crafted around a core of carefully selected, sublime ingredients.As expressed by the phrase, “A dream of elegance that is both natural and deeply human,” every subtle nuance breathes with the philosophy of beauty and life that has continued to guide the world of Brunello Cucinelli.
New Release 1 from the ‘Incanti Poetici’ CollectionSegreto (Secret): Perfumer Alberto Morillas
Segreto (Secret) was created by perfumer Alberto Morillas,where the vivid citrus and floral notes of Calabrian bergamot blend with the smoother, velvety scent of Sicilian yellow mandarin, adding a sweet, fresh, sun-kissed vitality.At the heart of the fragrance lies a pure, radiant, and elegant orange blossom. Harmony is created through the meeting of the refreshing quality and floral elegance of neroli essential oil with the sweeter, fruitier notes of orange flower absolute.Additionally, the essence extracted from the leaves and twigs of Paraguayan petitgrain brings a subtly woody freshness that lends elegance while defining the delicacy of the floral notes.The warm, creamy sandalwood—an enveloping, refined base note—evokes a velvety softness, while Siam benzoin adds a touch of amber.
Incanti Poetici Segreto Parfum (100ml): ¥52,800 (tax included) Key Notes: Sicilian Yellow Mandarin, Orange Blossom, Sandalwood, Siam Benzoin
Mr. Alberto said, “I envisioned the scent wafting through an orange grove on a day when the sun was shining brightly. It was morning, yet the sun was already high in the sky, and the air was crystal clear. This fragrance was born from that moment of serene stillness.‘Secret’ is a tribute to light, to simplicity, and to the rarest ingredients used in perfumery. It invites us to pause and slowly savor the generous beauty hidden within nature,” he says.
Silenzio (Silence): Perfumer Jordi Fernández” subtitle”New Release #2 from the ‘Incanti Poetici’ Collection”
Silenzio (Silence) is a creation by perfumer Jordi Fernández.The radiance of Italian bergamot intertwines with the nobility of golden saffron and the vibrant spiciness of cardamom, creating a quiet yet powerful, elegant composition.In the heart notes, a unique salty caramel accord envelops soft, sensual, and vibrant cinnamon, while delicate oud and mysterious ylang-ylang add depth and allure to this olfactory narrative.In the soft, sensual base notes, the velvety-smooth caress of vanilla and musk, combined with the warm, enveloping notes of amber, leaves a warm, lingering trail on the skin.
Incanti Poetici Silenzio Parfum (100ml): ¥52,800 (tax included) Key Notes: Italian bergamot, ylang-ylang, Laotian cinnamon bark, salty caramel accord
Mr. Jordi said, “The inspiration for this creation was the inner power of nature, which fosters a fusion between humanity and the natural world.My goal was to celebrate the harmony of rare, light-filled elements—that is, to create a work that not only stimulates the senses through the interplay of notes and nuances that offer a one-of-a-kind experience, but also questions the essence of maintaining and cherishing our connection with the environment.In this way, this fragrance has become a tribute to the splendor of nature and to the spirit of incorporating and cherishing it in our daily lives,” he says.
Three New Fragrances from the ‘Incanti Poetici’ CollectionRicordo (Reminiscence):Perfumer Jordi Fernández”
The third fragrance, Ricordo (Memory), like Silenzio (Silence), is a creation by Jordi Fernández, opening with a spicy top note imbued with true elegance.The vibrant scent of coriander seed harmonizes with bright, vivid accents, creating a kaleidoscopic array of nuances that instantly captivates us.Akiraga wood, with its powerful and contemporary woody character, contrasts with the velvety purity of jasmine sambac absolute and the smoothness of coconut, creating an exquisite balance between strength and delicacy.In the base notes, the warm, enveloping scents of Indonesian patchouli and cedarwood blend with the sweet sensuality of vanilla and the refined touch of cashmeran, weaving a deep, unique, and unforgettable finish.
Incanti Poetico Ricordo Parfum (100ml) ¥52,800 (tax included) Key Notes: Coriander Seed Essence, Jasmine Sambac Absolute, Coconut Emulsion Accord, Indonesian Patchouli
Mr. Jordi said, “This fragrance was born from a desire to capture the essence of fleeting memories. I transformed each note into something that evokes a time when the simplicity and beauty of life were felt more vividly.Through a playful interplay of scents, this fragrance invites us to rediscover the purity of childhood, awakening a sense of wonder and nostalgia within us. In doing so, it allows us to reconnect with our inner selves and the world around us.”
