Five third-wave shampoos that will appeal to men who don’t want to look like a man.

Looking around the world, there are a variety of shampoos to choose from, ranging from men’s shampoos that specialize in scalp care and high detergency to unisex shampoos that specialize in damage repair and gentle cleansing, but some men may feel that “something just doesn’t feel right…”? This time, we have carefully selected third-wave shampoos that have a certain level of cleansing power while also providing gentle cleansing and stylish packaging. The shampoos are the ones that make you say, “This is it! You may be able to find a shampoo that strikes your fancy!

Success RESIL Resil Reset Shampoo

When you hear the word “Success,” you probably think of that refreshing, masculine shampoo with the blue packaging. RESIL” is a new line launched in June 2024 from the Success series. The design has been boldly reimagined to be completely different from previous Success shampoos, with a look that is less masculine and more masculine. RESIL’s Reset Shampoo is a non-silicone formula that focuses on the resilient strength of plants and contains plant-derived amino acid ^ingredients*. While maintaining the cleansing power of the Success series, which can thoroughly remove styling products, the shampoo is designed to be gentle, so it can remove dirt and impurities and reset hair and scalp to their bare essentials. The pleasant water lily and bamboo fragrance is recommended for those who do not like masculine scents such as citrus and mint.
＜The price is 544 yen per 100 ml (rounded down to the nearest 100 ml).

Editor Izumi

When I first used the shampoo, I frankly had the impression that “a very excellent shampoo has come out. It has a good lather, does not put a burden on the hair, and has enough cleaning power to remove styling products, but does not make the hair feel sticky, which is often the case with men’s shampoos. In addition, if used in combination with a conditioner that contains elastic coating ingredients, hair can be made bouncy and voluminous. The packaging does not give a masculine impression at all. In the past, when I used a scalp shampoo with a “very manly” scent and design, it was not well received by my wife, but RESIL has a stylish bottle design and the scent is very popular! The price is just over 500 yen per 100ml, which I think is a phenomenal price for this performance.

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This is it! A targeted third wave shampoo (2)NILE Dense Foam Scalp Shampoo

Nile’s non-silicone scalp shampoo has a dense lather that adheres to the scalp and cleanses thoroughly. Generally, shampoos that lather well often use sulfur-based surfactants, which are strong and irritating, but Nile shampoo, which creates a dense lather, uses amino acid-based surfactants that are gentle on the scalp and have excellent cleansing power while maintaining a good lather. It also contains luxurious plant-derived scalp care ingredients and organic ingredients to condition the scalp for a healthy scalp environment. If the high cleaning power of men’s shampoos is appealing, but you are not comfortable with excessive oil removal, try Nair’s shampoo, which balances sebum and dirt while providing scalp care with organic ingredients.
<$893 per 100 ml.

Editor Izumi

The name of this shampoo is “dense foam,” and when you actually use it, you can feel the elasticity of the foam with your hands. I usually use hair balm as my styling product, and it is difficult to remove the styling product from my hair with a weak shampoo, but the Nair shampoo has a firmer lather that removes it well. It has menthol in the ingredients, so the wash feels clean and refreshing. However, it is not overly sudsy, as is often the case with “The Men’s Shampoo,” but just enough to give a slight menthol feel. The product is a unisex proposition, and the packaging is stylishly designed. My wife secretly used this shampoo and liked it.

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This is it! Third Wave Shampoo (3)THREE for Men Gentling Shampoo

From the Japanese cosmetic brand Three, which offers products made with organic and domestically produced ingredients, we present the Gentling Shampoo from the Four Men line. This non-silicone shampoo was created with the sensitive male scalp in mind, which produces more sebum than women and is more prone to problems. The shampoo’s smooth lather envelops styling products and sebum on the hair and scalp and removes them. More than 94% of the ingredients are naturally derived, and the water used as the main ingredient is hot spring water. This shampoo is especially recommended for men who want moist and shiny hair, and for men who want smooth hair that does not get stuck when they brush it up with their hands.
＜1,540 yen per 100 ml.

Editor Izumi

Three’s Gentling Shampoo has a cool monotone inorganic bottle. The lather is modest, not firmer, and the texture is smooth and moist, gently enveloping the hair. Although it is not a rinse-in shampoo, it washes out quite moist, so much so that no conditioner is needed. You can feel the moisture in your hair by touching it with your hands. The fragrance is fresh and green, very fragrant, and lingers in the hair after washing. I think I smelled it when I passed by her or when I used this shampoo in the morning and a female colleague asked me, “You smell nice, which shampoo do you use? The price per 100ml is the most expensive among the shampoos I picked up this time, so it may be difficult to use it on a daily basis, but I would be very happy to receive it as a gift!

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This is it! Third Wave Shampoo ④N. Shea Shampoo Moist

From the “N.” series of NAPLA, which quickly made a name for itself with its hair oil, comes the moist type SHEA shampoo. This shampoo contains shea butter-derived detergent (shea fat glyceres-8 esters), and specializes in moisturizing the scalp and hair, giving them a high moisturizing effect and the smooth texture characteristic of shea butter. In addition, the shampoo blends well with sebum and helps to lift persistent sebum and dirt clogged in pores. This shampoo is ideal for men whose hair and scalp are prone to dryness, and for men who dislike shampoos with too much cleansing power that make their hair squeaky clean.
＜1,026 yen per 100 ml.

Editor Izumi

Because it contains shea butter ingredients, the feel of the product is like an oil shampoo that moisturizes while removing dirt. The brand’s signature products are hair oil and balms, so the quality of these oil-based items is top-notch. The foaminess is modest, but the texture is stretchy, and even if you don’t use a lot of shampoo, it will be distributed throughout your hair. The fragrance is only a faint scent when shampooing, and is recommended for those who do not like strong scents. The 300ml bottle has a lid that opens and closes when dispensing, while the 750ml bottle has a pump-type nozzle, so if you prefer the pump type, please check that out as well.

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”This”Aesop

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Price per 100ml is calculated based on the manufacturer’s suggested retail price for all products.