(hereinafter referred to as “Mandom”) will launch its first cosmetics brand “ZFACE” for upper middle men*1 sequentially from August 26, 2024 (Monday). The “Face Training Video” supervised by RIZAP Corporation (“LIZAP”) will be released on August 22, 2024 ( Thursday) as the original “ZFACE” facial debris muscle training.
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The age of 100 years in life has arrived! Upper middle class men nowadays are worried about their expressions and impressions.
In these days of “100-year life expectancy,” the lives of today’s upper-middle men are diversifying as they continue to work after retirement or enjoy community activities such as hobbies and interests, and new encounters at this age are increasing. Along with this, we hear voices such as those concerned about their impressions and expressions of themselves as they age. In fact, according to a survey conducted by EXCRIER Inc., one out of two respondents said they are concerned about the “impression they make on others” when they first meet. In addition, about 50% of the respondents felt that they lacked confidence in their own facial expressions due to reasons such as ” my facial expression feels stiff,” highlighting the concerns about facial expressions and impressions.
The new habit combining Mandom and Lizap's knowledge'Commit to Expression' Skincare for Upper Middle Men
While upper-middle men today are struggling with their expressions and impressions, Mandom has been focusing on impression skin research since 2016, accumulating knowledge on the effects of skin condition and changes over time on impressions, with the desire to “have men enjoy vibrant, healthy skin and expressions even as they age. . Based on this strength, Mandom and Lizap’s desire to “contribute to social issues such as the pursuit of wellbeing and the extension of healthy life expectancy” through the promotion of physical and mental health, Mandom has focused on “impression-making” for upper-middle-class men and has developed Mandom’s ” The new “skincare x face training” habit is a combination of Mandom’s “skincare that addresses adult skin concerns*2” and Lizaap’s “training method that strengthens facial muscles. In addition, “face training videos” featuring Ai Kudo, a trainer at LYZAP, and Yasuyuki Maekawa, an active actor, and “ZFACE facial expression diagnosis,” which allows users to diagnose the condition of their facial expressions on their smartphones, visualize the results of “face training” using “ZFACE,” and provide an experience to continue daily “face The “ZFACE Face Training Video” featuring Mr. Taizo Maekawa and the “ZFACE Facial Expression Diagnosis” that diagnoses the condition of facial expressions on the smartphone visualize the results of “Face Training” using “ZFACE” and provide an enjoyable experience to continue daily “Face Training.
1 Men between the ages of 55 and 74 are referred to as “upper middle men. 2 Dullness, lack of firmness, and texture disorder caused by dryness
Skin Care Series to Brighten the Facial Expressions of Upper Middle MenZFACE
Three types of products: a cream for support during facial muscle training, an introductory serum that provides moisture and firmness to dull skin, and an all-in-one skin The lineup includes three types of creams: a cream to support facial muscle training, an introductory serum that moisturizes and firms dull skin, and an all-in-one cream to address skin concerns. The common ingredients in the ZFACE series include the mineral ingredient PCA zinc*3, coenzyme Q70*4, and hydrolyzed hyaluronic acid*5.
01 Training cream to support massage during facial expression muscle trainingFace Training Mineral Cream
A cream to support facial expression training by reducing friction during massage. It also has the effect of making the skin look brighter and smoother with the combination of vitamin E derivative yeast and mother-derived extract*7.
”02”Vitalizing
03 Age-Related Skin Care All-in-One Skin CreamVitalizing Mineral Cream
]An all-in-one cream formulated with niacinamide*3 and collagen peptide*9 to address age-related skin concerns. The five functions of the lotion, milky lotion, cream, essence, and mask in one product moisturize and lock in moisture to the skin.
Where available: Drugstores, home centers, supermarkets, online stores, etc. nationwide
*3 Skin conditioning *4 Ubiquinone (skin conditioning) *5 Moisturizing *6 Tocopherol acetate (skin conditioning) *7 Saccharomyces cerevisiae extract (skin conditioning) *8 PCA-Na (moisture retention) *9 Acetyl hydroxyproline (moisture retention) *10 Hydrolyzed collagen (moisture retention)
Commit to your facial expression” with our original method, “Face Training Video” supervised by LYZAP
ZFACE” has developed “Face Training” under the supervision of LYZAP as an original facial expression muscle training. The “Face Training Video” featuring Ai Kudo, a trainer from LYZAP, is available on the brand website from August 22 ( Thursday) to help users practice the new skincare X Face Training habit, STEP3 is “training to move facial muscles.” Under the guidance of trainer Ai Kudo, the video can be practiced in an easy-to-understand manner.
ZFACE Facial Expression Diagnosis” to diagnose the results of “Face Training
The “ZFACE Facial Expression Diagnosis” is a diagnostic content that can be easily accessed from the talk screen of the official “ZFACE” LINE account. By taking a picture of your own face with your smartphone camera, you can visualize the results of your daily “face training” using “ZFACE. The “facial expression power rank” is determined as the overall result of the “facial movements” and “impression” diagnostic items, and evaluation comments and advice are displayed. By comparing the scores, users can feel their own changes, which is helpful in maintaining their motivation to continue “Face Training.
Experience ZFACE GYM on the official ” ZFACE ” LINE account!
The official LINE account for the “ZFACE GYM Experience,” which provides support for face training with original articles, messages, and facial diagnosis, will be available from August 22 ( Thursday). You can add the ” ZFACE ” LINE official account as a friend by using the two-dimensional barcode below.
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