The House of Creed celebrates the success of the brand’s best-known and best-loved fragrance, Avantus, worldwide, with the launch of its latest campaign, ” Cut Different.
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Brand campaign 'Cut Different' captures innovation and uniqueness
Creed began as a luxury tailor founded by James Henry Creed in 1760 in Mayfair, London. Inspired by the rich tradition of such a House of Creed, “Cut Different” is influenced by Creed’s unique history of tailoring and royalty. In addition, “Cut Different” celebrates Creed’s long history of progress and innovation as a luxury fragrance house that adheres to an artisanal “Seed to Scent” approach.
Incidentally, the perfume is characterized by the following features.
Characteristics of Avantus (1)More than 260 years of master craftsmanship
“Avantus” is a one-of-a-kind entity that sets itself apart from the rest. Each drop is the fruit of Creed’s traditional master craftsmanship, honed through more than 260 years of precision and dedication. Born from a legacy as a couturier at the European Court, it was created with the utmost attention to detail.
Characteristics of Avantus (2)Using the finest raw materials
“Avantus” is composed of precious ingredients sourced from only the finest producers in the world, based on Creed’s unique “Seed to Scent” philosophy. Bold, confident, and powerful, this signature fragrance of the House of Creed is a true contemporary classic, delicately handcrafted with ingredients that Creed has remained faithful to. Hand-picked Calabrian bergamot leads to exotic notes of pink peppered pineapple and lemon, balanced by the juiciness of the head and heart notes, before base notes of cedarwood, birch, and oak moss add dark complexity to this persistent scent. The base notes of cedarwood, birch, and oakmoss add a dark complexity to this persistent fragrance.
Avantus Features (3)Bottle design expresses influence and power
The bottle design is inspired by a hip flask design. Hip flasks were carried by horsemen, which inspired the bottle form. Furthermore, the theme of influence, strength, and dignity is reiterated by depicting a figure astride a winged horse, a reference to ancient heroes and myths.
Creed Avantus Eau de Parfum 50mL 37,400 yen (tax included), 100mL 53,570 yen (tax included)
Creed is available at
Isetan Shinjuku Main Building, 1st floor, Cosmetics
Hankyu Men’s Osaka, B1 floor, Men’s Beauty Department
[ Inquiries ] 0120-000-599 (Intermode Kawabe Fragrance Headquarters)
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