CREED, a luxury maison brand that creates original fragrances, will open on August 30 (Wed) on the first floor of Isetan Shinjuku’s main building on the cosmetics floor. In addition to items that will make their first appearance in Japan, a limited number of “Discovery Gift Sets” for both women and men will be available.
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The only corner store in Japan where you can feel the brand spirit of Creed, a top fragrance brand
Since its establishment in London in 1760, the House of Creed has created more than 200 types of perfumes over the past 260 years. At the Isetan Shinjuku store, which marks the brand’s re-launch in Japan, the best-selling ” Avantus Eau de Parfum ” created to commemorate the 250th anniversary of the company’s founding will also be available. This is the only corner store in Japan that offers a wide variety of Creed products, including the Heritage Collection and Royal Exclusive Collection.
Click here to visit the special website
Giles Gordon, Creed Global Chief Marketing Officer, said, “The Creed Isetan Shinjuku counter embodies the rich heritage of the brand that has been passed down since its establishment in 1760. We have drawn inspiration from our global brand design guidelines. Only in Creed boutiques are previously unused materials and elements incorporated in every detail and embellished with textured materials such as wavy brass. This nexus brings an aura of excellence and sophistication, and will be a special experience for Japanese customers with keen sensibilities. The carefully selected materials not only enhance the sense of richness inherent in Creed’s DNA, but also pay homage to the vision of late 19th and early 20th century modernism represented by the ingenious designs of architects such as Adolf Loos and Josef Hoffmann.” Pre-orders are now being accepted by phone, including the “Discovery Gift Set,” which will be available in limited quantities.
Avantus Eau de Parfum
Price: 50mL 37,400 yen (including tax) / 100mL 53,570 yen (including tax)
Click here for the special website
Creed Discovery gift set for Him [ in limited quantities
Price: 23,100 yen (tax included)
Creed Discovery Gift set – For Her [ Limited edition
Price: 23,100 yen (tax included)
Creed Store ] Details
Opening date: Wednesday, August 30
Location: Isetan Shinjuku Main Bldg. 1F Cosmetics / Creed
Contact: 03-3352-1111 (main representative) *After August 30: 03-6273-0505 (direct line)
For inquiries regarding advance reservations: 090-1435-4329 (direct line)
