BERLUTI’s advertising campaign “LIVE ICONIC” features two of its greatest historical clients, Italian film actor Marcello Mastroianni and American artist Andy Warhol. As a return to the essence of the Maison, the exhibition focused on the iconic items that represent the brand.
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Timeless Elegance, the Essence of Berluti – New Campaign Visual
Founded in Paris in 1895 by Italian shoemaker Alessandro Berluti, Berluti is a four-generation shoe manufacturer that began selling fine leather goods in 2005 and prêt-a-porter in 2011. The new campaign presented this time is a return to the iconic items that have symbolized the Maison’s more than 120 years of history.
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Marcello Mastroianni and Andy Warhol, two timeless figures whose inspiration is deeply connected to the essence of the Maison. Berluti’s masculine “sprezzatura” is a way of life itself, a natural and carefree mood of elegance and behavior. This spirit is expressed in a new theme, ” LIVE ICONIC. The two former clients of Berluti have both led iconic lives. Marcello Mastroianni, the famous actor who captivated women around the world, and Andy Warhol, the heretic of the art world. Both of them were Berluti lovers, and both sought the brand’s skilled craftsmanship and artistic creativity.
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Antoine Arnault, CEO of Berluti, said, “The incomparable, timeless elegance that Mastroianni and Warhol embody is the very essence of the House of Berluti. Berluti is now strongly reaffirming its identity and DNA. Berluti is now strongly reaffirming its identity and DNA, which have been shaped by its great historical clients and its iconic products. The advertising campaign features iconic items that echo the personalities of the two men. The two iconic items in the ad campaign are the “Alessandro” lace-up shoes created by founder Alessandro Berluti and the “Andy” moccasins designed by Olga Berluti for Andy Warhol.
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Other highlights include Berluti’s first sneaker, “Playtime,” and leather goods “Anjoule,” “De Joule,” “Joule Off,” and “Toujoule.” A signature canvas suitcase, the ” Formula 1005,” will also be featured.
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