Tumi, a lifestyle brand that develops highly functional bag collections, has released a campaign visual for its ” Alpha Bravo ” collection featuring Korean national team soccer player Son Heung-min. The latest collection is now available at the official online store.
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Tumi’s latest Alpha Bravo collection is a favorite of Asian soccer star Son Heung-Min
Along with the new Alpha Bravo collection, Tumi unveiled the ” Life in Forward Motion ” campaign. The collection’s campaign ads feature the “Tumi Crew,” a group of four global ambassadors, including the captain of the South Korean national soccer team, Tottenham Hotspur, the captain of the English Premier League team, and the “Tumi Crew” of the Tumi family. The campaign’s advertising visual, released on Thursday, January 27, features Son Heung-min, captain of the South Korean national soccer team and a member of Tottenham Hotspur FC of the English Premier League.
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The latest Alpha Bravo collection features more than 20 backpacks, chest packs, and crossbodies with a focus on functionality and sustainability. The “Riaison” tote, “Logistic” backpack, and “Navigational” backpack are all featured in the advertising visuals for Son Heung-Min, who won his seventh Asian Player of the Year award this year.
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Heung-Min Son said, “As a member of the Tumi Crew, I am very happy to be selected as an ambassador for a brand that I have used for many years. As a professional soccer player, travel is a daily routine and a large part of my life. I wanted a versatile and dependable bag that would work off the field, and I think the Alpha Bravo collection has the perfect style for people like me who lead an active lifestyle.” He added, “I am very pleased with the Alpha Bravo collection. In addition to Heung-Min Son, the Tumi crew also includes Formula 1 driver Lando Norris, Grammy Award-winning and Golden Globe-nominated actor and musician Anthony Ramos, and singer-songwriter Gracie Abrams.
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Stylish and versatile, Tumi’s Alpha Bravo
The Alpha Bravo collection, first introduced in 2010, has been revamped for a new era while retaining its modern design and practical style. The evolved items, which match today’s active lifestyles, are fully practical for any occasion, from the office to the outdoors. They also feature soft construction and stylish design. As part of its commitment to sustainability, Tumi’s signature ballistic nylon is made from waste generated during the manufacturing process at its factories. The lining is made from recycled PET, recycled from plastic bottles.
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Discover the latest Alpha Bravo collection items!
Riaison tote
Designed with documents and digital devices in mind, this easy-to-use tote is ideal for a business bag and features two pockets with ” quick-release buckles ” for easy access to smartphones and other devices. The adjustable strap allows for both hand and shoulder carrying.
Price: 82,500 yen (including tax)
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Logistic backpack
A roll-top style backpack designed for both daily use and travel. It is fully equipped with multiple pockets for storing digital devices and other small items. Organized storage allows the maximum amount of luggage to be carried.
Price: 73,700 yen (tax included)
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Navigating” backpack
This bag features a sophisticated design and medium size that is ideal for both business and leisure. The main compartment has an expandable gusset width to accommodate additional luggage. In addition, there is a padded compartment on the back that is ideal for storing a PC or tablet.
Price: 73,700 yen (tax included)
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TUMI Alpha Bravo Collection ] Details
Sales outlet: TUMI official online store
