Introducing the Ploom X: JT’s Next-Generation Global Model Heated Cigarette Device with Advanced Technologies and Customizable Designs!

JT will release the “Ploom X,” a device for high-temperature heated cigarettes, at convenience stores and tobacco retailers nationwide on Tuesday, August 17, 2021. Pre-sales are currently underway at the CLUB JT online store. The product will also be available for pre-sale at Ploom Shops nationwide from Tuesday, August 3, 2021.

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JT's next-generation heated cigarette device "Ploom X" will be available at convenience stores nationwide starting toda...

JT’s next generation global model of heated cigarettes, the “Ploom X,” offers the most delicate and profound taste ever!

The “Ploom X,” a device for heated cigarettes developed by the JT Group with its collective efforts, will finally be released in Japan ahead of the rest of the world. This product adopts a nastro design, achieving a stylish appearance and excellent operability. It is equipped with HEATFLOW®, a new concept in heating technology, and offers improved smoking experience compared to JT’s previous models.

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For the Ploom X cigarette sticks, JT’s expert blenders have blended tobacco leaves that are compatible with HEATFLOW®. The regular brand is carefully blended with ” lamina “, the most aromatic part of the tobacco leaf. With a rich lineup of 12 brands in total, customers can enjoy the delicate and profound taste of heated cigarettes with their own preferred taste and aroma, which is something that has never been possible before.

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Here are some of the features of JT’s next-generation global model heated cigarette device, the Ploom X!

JT “Ploom X” features 1) “Beautiful appearance and smart, comfortable operation created by Nastro design

The “Nastro” design of the Ploom X means “ribbon” in Italian. The Ploom X features a seamless, ribbon-like design, with no buttons on the surface of the device, and a sleek, high-grade aluminum body. It also combines a beautiful appearance with rugged construction.

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JT “Ploom X” Feature #2 “HEATFLOW®, a new concept in heating technology, pursues a fine taste and lingering aftertaste.

Ploom X is equipped with HEATFLOW®, a new technology focusing on precise heating temperature control and air flow, which improves the smoking experience compared to JT’s previous models. The tobacco sticks have been blended to work well with HEATFLOW®, so the flavor and rich aroma of tobacco leaves and the lingering aftertaste that extends even after the smoke is finished can be enjoyed in higher quality.

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JT “Ploom X” Feature #3 ” A variety of front panels that can be selected according to your preference

The front panel attached to the device itself is magnetic and can be easily attached and removed. The front panel is available in seven different colors, so you can customize the design to suit your taste.
The front panel in the same color as the device itself is included in the starter kit.Front panels other than those included in the kit are sold separately for 980 yen (tax included).

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JT “Ploom X” Feature (4) “Exclusive web service Ploom X CLUB offers a full range of benefits!

JT has also launched the “Ploom X CLUB,” a web service based on the Ploom X worldview. The “Ploom X CLUB” will offer after-sales service, including a warranty against self-loss and loss, services to enhance the use of the Ploom X, and members-only campaigns and contents that allow users to experience the world of the Ploom X. Members of the ” Ploom X CLUB ” will be given status according to their use of the products and the number of free trial referrals. The “Ploom X CLUB” members will receive special benefits and privileges that only the “Ploom X CLUB” can offer, allowing them to enjoy an exclusive experience.

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JT “Ploom X” detailed information

General release]
Release date: Tuesday, August 17, 2021
Release stores: Convenience stores nationwide and some tobacco retailers nationwide

[Preliminary release①]
Release date: Monday, July 26
Release stores: CLUB JT online store

[Preliminary release②]
Release date: Tuesday, August 3
Release stores: Ploom Shop nationwide

[Price ]
MSRP: ¥3,980 (including tax)
Campaign Price: ¥1,980 (including tax)

[Campaign Location & Period]
・CLUB JT Online Shop: Tuesday, August 17, 10:30 – Monday, October 4, 15:00
・JT Official Ploom Rakuten Ichiba Store: Tuesday, August 17, 11:00 – JT official Ploom Rakuten Ichiba store: August 17 (Tue) 11:00 – October 4 (Mon) 15:00
・Ploom Shop nationwide: August 17 (Tue) – October 3 (Sun)
・Convenience stores nationwide: August 17 (Tue) – October 3 (Sun)
・Some cigarette stores nationwide: August 17 (Tue) – October 3 (Sun)
* Implementation time may differ depending on each store. The time may vary from store to store.
The hours of operation may be subject to change due to the impact of the spread of the new type of coronavirus infection.

Product Details]
Heating type: High-temperature heating type
Contents: Device, cleaning stick, USB Type-C™️ cable
Color: Slate gray, silver
Usable number of sticks: 20 sticks (when charged for about 110 minutes)
Heating waiting time: about 25 seconds
Usable time per stick: about 5 minutes

Inquiries: 0120-108-513 ( Ploom exclusive customer service ) *10:00 – 21: 00