THE NORTH FACE PURPLE LABEL, a special order line of THE NORTH FACE by nanamica, whose urban outdoor style is popular, has announced its 2021 Spring/Summer collection. The collection is filled with outdoor wear that functions in the city, revisiting the concept and roots of the brand and renewing it to match the new zeitgeist.
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Under the theme of ” THE WIND TRAIL “, we present genre-less, scene-less, and free feeling items!
THE NORTH FACE PURPLE LABEL unveiled its 2021 spring/summer collection under the theme “THE WIND TRAIL. This collection, which reexamines the concept and roots of the brand, is centered on outdoor wear that has been renewed to fit the new zeitgeist and that functions in the city. With the global environment and society changing at a dizzying pace on a daily basis these days, THE NORTH FACE PURPLE LABEL expresses the urban outdoor style it has been proposing, with a sense of freedom that is not separated by a specific scene, while feeling the zeitgeist of the times. In addition to the standard items, new genre-less and scene-less items that can be worn with a sense of freedom like nomads (nomads) will appear. This season’s key styling element is the set-up, which is not divided into on/off or outdoor/indoor situations, but rather a layering style that is not restricted by location or scene. The collection also reexamines casual design and everyday functionality, offering highly versatile items that can be worn at home or out and about.
Check out THE NORTH FACE PURPLE LABEL Spring/Summer 2021 Collection!
And continuing from last season, the brand’s guiding principle of developing materials that are friendly to the natural environment, environmentally friendly materials such as drug-free organic cotton, nylon made from recycled materials, and polyester fabrics were also used in this collection. In addition to the extensive use of sustainable materials, the brand also reaffirms its focus on the concept of heavy-duty, which is the origin of outdoor wear and gear. The company is committed to creating items that combine excellent durability and functional beauty, and that can be worn with love and care for a long time.
Check out THE NORTH FACE PURPLE LABEL Spring/Summer 2021 Collection!
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