Celebrating its 30th anniversary, ASICS launches the “GEL-LYTE XXX,” a modern update of the famous GEL-LYTE III

ASICS Japan celebrates the 30th anniversary of the GEL-LYTE III with the GEL-LYTE XXX sports-style shoe, a modern update of the GEL-LYTE III’s design and functionality.

The “GEL-LYTE XXX” is an updated version of ASICS’ famous GEL-LYTE III, a pair that renews a new history!

The GEL-LYTE III is a classic sneaker by ASICS that has been extremely popular since its first appearance in 1990, when it first appeared on the market. The first to incorporate the “split tongue,” a unique structure that split the tongue in two, the GEL-LYTE III was a big hit in terms of functionality and design. The comfortable fit and innovative look of the shoe gradually evolved into an iconic presence that matched the lifestyles of its creators. Now, to commemorate the 30th anniversary of the GEL-LYTE III, the “GEL-LYTE XXX” has been updated with modern technology and updates throughout the GEL-LYTE III, creating a pair of shoes that will update the history of the brand.

Check out the official online store for the ASICS GEL-LYTE XXX!