Reebok’s casual line “Reebok CLASSIC,” which focuses on classic Reebok shoes of the past, has released the “INSTAPUMP FURY OG “TRICOLOR” model to commemorate the 25th anniversary of the INSTAPUMP FURY. “(Instapump Fury OG “TRICOLOR”)” on July 12, 2019 (Friday)! In addition, the “#PumpLove” SNS campaign, in which users can win gorgeous prizes by posting coordinated photos of the Instapump Fury, is running until Sunday, August 4.
Suponsered by
The long-awaited “INSTAPUMP FURY OG “TRICOLOR””, a model that sells out every time it is reissued
The “INSTAPUMP FURY OG “TRICOLOR”” to be released this time is the model nicknamed “Tricolor,” which was released in 1995 as the fourth original color of the Instapump Fury. The bright red, blue, and white color scheme creates an exquisite harmony. It is one of the most famous colors of all time, no less popular than the “Citron” and “Saxe Blue,” the signature colors of the Instapump Fury, which led the sneaker boom of the 1990s, gracing the covers of famous fashion magazines in the street world when they were first released. Even now, more than 20 years after its release, it is still supported by many sneaker fans to the extent that every time it is reissued, it sells out immediately, and now it will be reissued for the first time in five years since 2014.
Release date: July 12, 2019 (Friday)
Retail price: ¥19,440 (tax included)
Retail stores: Reebok Online Shop, Reebok Classic stores (Harajuku, HEP FIVE, Diver City Tokyo, Abeno HOOP, Tachikawa Tachihi, Yokohama Bibule, Nagoya Minato Acres), ABC-MART stores, and Other Reebok Classic stores
What is “INSTAPUMP FURY”?
The Instapump Fury is Reebok’s signature high-tech sneaker, first introduced as a running shoe in 1994. The innovative fitting technology “The Pump Technology” is used in the upper part of the shoe, and the fit of the shoe can be adjusted by letting air in through the inflatable chamber (air chamber). The shoe’s fit can be adjusted by letting air in through the inflatable chamber (air chamber). To commemorate the 25th anniversary of the shoes this year, Reebok is reissuing the initial prototype model, as well as the original colors “Citron” and “Saxe Blue,” as part of the anniversary project. A special model with the “Vector Logo” that was used as the Reebok logo in the 1990s was also introduced. More anniversary models are scheduled to be released in the future.
A social networking campaign “#PumpLove” is underway to win gorgeous prizes by lottery!
The social networking campaign “#PumpLove,” which was launched in 2017, will be conducted again. Follow the official SNS of Reebok Classic and post a coordinated photo using the Instapump Fury with the hashtag “#Pump Love” to be entered into a drawing to win a luxury prize.
■Campaign Period
June 7, 2019 (Friday) – August 4, 2019 (Sunday)
■Giveaway
A Prize: 5 pairs of new ” Instapump Fury ” (5 winners)
5 selected pairs of ” Instapump Fury ” to be released between September 2019 and Spring 2020.
B Prize: Reebok Online Shop exclusive product coupon for 50,000 yen (1 winner)
Prize C: Reebok Online Shop exclusive product coupon for 10,000 yen (5 winners)
■ Official Reebok SNS
Instagram: https://www.instagram.com/reebokclassicjp
Twitter: https: //twitter.com/ReebokCLASSICjp
