G-SHOCK has announced a collaboration model with the American brand “EVERLAST,” which produces boxing gear and other products. The result is a watch that can be worn not only on the street, but also in the sports scene!
Suponsered by
GBA-800EL” finished in matte red reminiscent of boxing gloves
Everlast is a top American brand that has led the world in the fields of boxing, mixed martial arts, and fitness since its establishment in 1910. Everlast has been used by numerous world champions of all generations, including legendary champion Jack Dempsey, current superstars Benson Henderson and Canelo Alvarez (a.k.a. Canelo Saul Alvarez). This collaborative model is a tough one that incorporates the world view of Everlast.
The coloring is a cool matte red finish reminiscent of the brand’s iconic boxing gloves. The “EVERLAST” logo is printed on the dial, band, and back cover. The brand’s philosophy, “Choice of Champions,” appears on the watch when the lights are turned on.
