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What are the three points of the “T-shirt” synonymous with Fruit of the Loom?
Basic T-shirts such as the pack T are the iconic items of Fruit of the Loom. The durability and comfort of the fabric allows for long-lasting use without sagging easily after washing. Not too thin, not too thick, and with a moderate weight, it can be easily worn in the hot season, and when the weather turns cold, it functions well as an inner layer. Let us summarize the appeal of the brand’s T-shirts in three points.
(1) Comfortable and soft fabric
The first and foremost reason for the long-lasting popularity of the brand’s T-shirts is the material. High-quality U.S. cotton, which is both strong and supple, is used sparingly, and the fabric, which is thick enough to be comfortable on the skin, is smooth and dry. The fabric has a pleasantly dry feel, yet the soft, thick texture that you can feel in your hand will give you a comfortable feel. It also has excellent water absorbency and quick-drying properties, which will satisfy users who shop with a focus on quality. The cotton fabric deepens as the wearer wears it, making it an item that is worth nurturing as it continues to be used.
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Point (2) of Fruits of the Loom T-shirts: Seamless, stress-free, and comfortable to wear.
While most T-shirts are manufactured by sewing two pieces of fabric together, Fruit of the Loom uses a circular knitting machine that knits a tubular, one-piece fabric round body from the bottom to the top, resulting in a stress-free fit with no seams at the sides. This is not an efficient production method and is time-consuming, but the softness of the yarn itself is utilized, a specification often seen in vintage T-shirts.
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This attention to detail is also reflected in the brand name. The word “loom,” which closes the name, means a loom, and the first half of the word “fruit” means not only food but also “to bear fruit,” and when combined, the word “loom fruition” becomes “loom fruition. The brand’s confidence in their items and the sense of responsibility they have to ensure the quality of their products is evident in the name.
Fruit of the Loom T-shirt’s point (3): Fruit dyeing, which is also associated with the brand name
Among Fruit of the Loom’s T-shirts, items in bright colors such as yellow, orange, green, and purple are made by fruit dyeing. Natural dyes are extracted from fruits, and a small amount of chemical dyes are added to achieve highly saturated colors. Because natural dyes contain many different kinds of variable pigments, the depth of color and “fluctuation” of color is created through the reflection of light using advanced dyeing techniques. This unique coloring is said to make people feel relieved and relaxed.
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The brand’s color names include “mango, kiwi, grape…,” and each of these names refers to the fruit from which the dye is extracted: “yellow, green, purple…. When it comes to dyeing with natural dyestuffs, you may imagine dyeing with plants and trees, but there is a big difference in the quality of the coloring. Fruit dyeing has a fresh image of fruits with flamboyant colors that make you feel happy when you wear it. The vividness of the colors is such that you can almost smell the fragrance.
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By the way, as a trivia, you should know that fruit dyeing is done at a factory in Japan. It is possible only in a limited number of patented factories to dye the colors well without color fading. A special recipe is required to blend fruit dyes, which are carefully extracted by heating the fruit over a fire, with chemical dyes to produce the expected color. As a Japanese, I can’t help but feel a sense of affinity with the fact that Japan-made techniques support the Fruit of the Loom in such a way.
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