What is the appeal of UNITED TOKYO, which transmits Japanese sensibilities to the world?

UNITED TOKYO” is a brand that produces high quality items using traditional techniques cultivated in “Japanese production areas. The reason for the brand’s rise to great popularity in such a short period of time after its birth is due to the thorough attention to detail that is unique to the brand. In this issue, we focus on “UNITED TOKYO” and introduce its appeal and items of note!

What is UNITED TOKYO?

UNITED TOKYO is a fashion brand developed by TOKYO BASE, which operates the popular select store ” STUDIOS. UNITED TOKYO debuted in 2015 under the concept of “a global contemporary brand that is ALL MADE IN JAPAN and introduces a new Japanese mode style to the world. As a next-generation basic mode brand, it has been attracting attention for its high quality and sophisticated items that are “MADE IN JAPAN.

UNITED TOKYO’s Appeal 1: “Made in Japan with a special attention to detail, even down to the prefecture.

UNITED TOKYO’s items are manufactured with a thorough focus on being made in Japan. Of course, it does not matter where in Japan they are made. For example, “Aichi Prefecture for wool,” “Okayama Prefecture for denim,” and “Niigata Prefecture for knitwear,” the brand carefully selects the production areas and factories that can bring out the best in each item. The brand’s item tags are printed with illustrations that show which prefecture in Japan the item was manufactured in. This is an indication of the place of production that can only be achieved by UNITED TOKYO, which places great importance on quality and insists on ” MADE IN JAPAN “.

UNITED TOKYO’s Appeal 2: “Minimalistic and sophisticated mode design

UNITED TOKYO is characterized by items based on basics. While being simple, they are also trendy, and the materials and sewing create a sense of high quality. There is a wide range of colors available, and many items have a calming tone. In addition to standard items, UNITED TOKYO also produces knitwear in bright colors and other sophisticated designs similar to those of high-end overseas brands. There is a “fashion for adults” there that you won’t find in mass-produced fashion brands.

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UNITED TOKYO’s Appeal 3: “Astonishing price setting

Although ” cosy ” may sound like a wild expression, UNITED TOKYO has in fact earned a reputation for pricing that does not match the quality of its products. While the cost ratio of a typical apparel brand is said to be 30%, surprisingly, the brand’s products are sold at a cost ratio of 50%. In other words, it is not surprising that UNITED TOKYO’s 30,000 yen coat would be priced at 50,000 yen by other brands. Considering the high quality of the materials and manufacturing techniques, the performance is even higher than the numerical value can be calculated.

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New items at TOKYOCOLLECTION

On October 21, 2017, UNITED TOKYO participated in the TOKYOCOLLECTION “AmazonFashionWeek TOKYO 2018S/S” and held its first runway show. Under the collection theme of “JAPANESE IDENTITY × CONTEMPORARY,” UNITED TOKYO presented dynamic, humorous, delicate sensibility and reliable technology. 2017AW and 2018SS products mixed MEN’S and WOMEN’S ‘s new collection of mixed products of 2017AW and 2018SS.

Introducing UNITED TOKYO’s hot items

UNITED TOKYO’s hot item 1: “Lamb Leather Single Riders

UNITED TOKYO’s iconic single riders design has been adjusted and updated down to the millimeter. The fabric is made of middle-east Iranian leather, which is highly regarded for its high quality lamb skin. The quality of the carefully tanned lamb leather’s texture can be understood without even touching it. The minimalistic and modish design makes it suitable for use as outerwear in spring and fall, and as an inner layer for coats in winter.

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UNITED TOKYO’s hot item (2) “Super110’s Melton Chester Coat

This chester coat is made of top-quality melton produced in Ichinomiya City, Aichi Prefecture, one of Japan’s major wool-producing regions. The smooth texture, luxurious luster, and fluffy thickness of the high-grade material make it an attractive piece. Sewing is done in Japan at a factory with the highest technology. The A-line silhouette with a moderate waist shape is superb and looks great whether the front is open or closed.

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UNITED TOKYO’s hottest item (3): Super110’s Melton Stencil Collar Coat

This stainless-steel collar coat is also made with the finest melton and high-level sewing. The slightly longer length creates a mature and elegant atmosphere. The inside pocket mouth cloth and the narrow belly are switched in different colors, and stripes are used for the sleeve lining. The buttons, which give the coat its impression, are made of originally created genuine buffalo horn buttons.

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UNITED TOKYO’s hottest item ④ “Waterproof Zip Down

This down blouson is made of polyester with shape-memory and water-repellent outer fabric. This is an upgraded version of the down blouson that sold out in the blink of an eye last year. KWD WORLD PREMIUM” from Kawada Feather, a down material manufacturer established in 1891, is used for the feathers. Only 100% new down from mature waterfowl, a rarity in the world, is used, and the sewing is done with finer needles than usual to minimize the blowing out of feathers. The thorough manufacturing process results in a garment of the ultimate in quality.