What is the secret of Onitsuka Tiger’s worldwide popularity?

Finally, we pick up Onitsuka Tiger’s standard models!

Onitsuka Tiger’s classic model (1) ” Serrano

This is an original Onitsuka Tiger model inspired by the track and field spike shoes developed in the 1970s. It features a thin-soled style, accented by a slightly rolled-up outer sole design in the forefoot. Another secret of its popularity is that it does not compromise cushioning despite its thin sole.

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▶︎ Look for “Serrano

[ Related article ] What is the charm of Onitsuka Tiger’s original model “Serrano”?

What is the appeal of Onitsuka Tiger's original "Serrano" model?

Onitsuka Tiger's popular classic "Serrano" model continues to be loved around the world The first part of this article ...

Onitsuka Tiger’s standard model (2) “TIGER ALLY

This model is based on the design of the “ALLIANCE” jogging shoes released in the 1980’s. It uses a molded midsole with built-in alpha GEL to enhance cushioning. In addition, one of the features of the midsole and integrated stabilizer specification to enhance the stability of the heel.

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Onitsuka Tiger’s standard model (3) ” Mexico 66 (MEXICO 66 )

Based on a 1962 training shoe, this model adds the design of the 1966 model, which was the first to feature the Onitsuka Tiger stripe. The design features a soft cuff with cross reinforcement and a heel flap. With its thin sole and slender form, this model is the standard for today’s ” Onitsuka Tiger.

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▶︎ Look for the ” Mexico 66

Editor Tachibana

While slim, flat-form sneakers are all the rage, the Adidas Samba and Gazelle are still the most commonly seen sneakers on the street. If you don’t want to wear too many others, I personally recommend choosing Mexico 66! The “black base with white line,” “off-white base with black line,” and “yellow base with black line (see image above)” are the best colors to choose from, as they are easy to coordinate and look very current!

Onitsuka Tiger’s standard model ( 4 ) “ULTIMATE 81 EX

This is a newly designed model commemorating the 40th anniversary of the “ULTIMATE”, a long-standing product released in 1981 that combined the technology of the time. The model has been updated with a modern style while inheriting the characteristic details found in the models of that time, such as the roll-up of the outer sole toe part with a sense of protection, the cushioning holes placed in the midsole heel part, and the TPU heel protector. In addition to the EX model, the MonsterPiece series is also available.

[オニツカタイガー] スニーカー ULTIMATE 81 EX

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Onitsuka Tiger’s standard model (5) ” EDR78

This model was designed based on trail running shoes released in 1978. It is a pair characterized by the rugged face outer sole that rolls up to cover from the toe to the heel. To reduce the burden on the foot when walking, Ortholite is used for the insole to improve cushioning.

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Look for the “E-DR 78” at ▶︎