What is the charm of THE GIGI, a new frontier of a genius designer?

THE GIGI is a brand that combines traditional sartorial techniques with a genius sense of design. There is no doubt about the high quality of the brand, which is owned by the Boglioli brothers, the creators of the jackets that have taken the world by storm. This time, we focus on “THE GIGI” and introduce its charm!

About The Gigi

The Gigi is a fashion brand born in 2014 in Brescia, Italy. Pierluigi Boglioli, a former designer of the long-established brand “BOGLIOLI,” who worked on “Coat,” “K Jacket,” and “Dover,” launched the brand with his brother Mario Boglioli. The brand’s motto is “DON’T LOOK BACK,” and the brand advocates a succession of new styles without sticking to past successes. The collections are more polished than those of Boglioli’s time, and although it is a new brand, it has many fans around the world.

About Pierluigi Boglioli, a revolutionary in the Italian fashion world

Pierluigi Boglioli was born in 1957 in Brescia, Italy. His grandfather, Piero Boglioli, was the founder of Boglioli, and Pierluigi, born into a family of tailors, was surrounded by suits and fabrics as a matter of course from his childhood. In 1972, his brother Mario Boglioli joined the family business. Pierluigi joined the company as a salesman, but his creative talent led him to become a designer.

In 1999, Pierluigi Boglioli introduced “COAT,” a garment-dyed cotton jacket. This was a completely new technique at the time, and it was a leap into the limelight. In 2003, “K-Jacket” was released, which used a bold garment-dyeing process on cashmere, a luxurious material. In 2008, he introduced the “Dover” jacket with three patch pockets and a center vent, a completely different direction from the garment-dyed version. The “Dover” jacket was a big hit in Japan, and was sold at many select stores. After making a name for himself around the world, Pierluigi launched a new brand with his brother Mario in 2014. Thus was born ” THE GIGI,” a brand named after Pierluigi Boglioli, a rare genius designer.

The charm of the Gigi jackets that uphold the “new standard

Items such as coats, shirts, and pants are of a very high level, but the most noteworthy item of the brand is the jacket. Although the quality has been well known since the Boglioli days, THE GIGI, with “New Classic” as its keyword, is truly a new frontier. All sewing is done in Italy, and exclusive materials are carefully selected. The unique texture, weave, and creative patterns of the materials prove that Pierluigi Boglioli is still a pioneer in the Italian fashion world. The brand’s policy of ‘DON’T LOOK BACK’ is embroidered on the hanger loops of the collection, including jackets. The sophisticated design not only looks beautiful, but the soft and bulky fabrics provide unparalleled comfort.

For details and purchase of The Gigi items, click here.