What is the charm of THE GIGI, a new frontier of a genius designer?

The Gigi (THE GIGI) is a brand that combines traditional sartorial techniques with a genius sense of design. The brand is owned by the Boglioli brothers, who created the jackets that have swept the world, and there is no doubt about the high quality of their products. This time, we focus on “THE GIGI” and introduce its charm!

What is The Gigi?

The Gigi is a fashion brand born in 2014 in Brescia, Italy. It was established by Pierluigi Boglioli, a former designer of the long-established brand “BOGLIOLI,” who worked on “Coat,” “K Jacket,” and “Dover,” together with his brother Mario Boglioli. The brand’s motto is “DON’T LOOK BACK,” and the brand advocates a succession of new styles without sticking to past successes. The collections are more polished than those of Boglioli’s time, and although it is a new brand, it has many fans around the world.

About Pierluigi Borioli, a revolutionary in the Italian fashion world

Pierluigi Boglioli was born in 1957 in Brescia, Italy. His grandfather, Piero Boglioli, was the founder of Boglioli, and Pierluigi, born into a family of tailors, grew up surrounded by suits and fabrics as a matter of course. In 1972, his brother Mario Boglioli joined the family business. Pierluigi joined the company as a salesman, but his creative talent led him to become a designer.

In 1999, Pierluigi Boglioli introduced “COAT,” a garment-dyed cotton jacket. This was a completely new technique at the time, and the brand was in the limelight. In 2003, “K-Jacket” was released, which used a bold garment-dyeing process on cashmere, a luxurious material. In 2008, he introduced the “Dover” jacket with three patch pockets and a center vent, a completely different direction from the garment-dyed version. The “Dover” jacket, which was a style that could be worn freely like a blazer, was a big hit in Japan and was handled by many select stores. After making a name for himself around the world, Pierluigi launched a new brand with his brother Mario in 2014. Thus was born ” THE GIGI,” a brand named after Pierluigi Boglioli, a rare genius designer.

The charm of THE GIGI’s jackets, which uphold the “new standard

While items such as coats, shirts, and pants are of a very high level, it is the jackets that are the most noteworthy of the brand. While the quality has been well-known since the Boglioli era, the Gigi brand, with “new classic” as its keyword, is truly on a new level. All sewing is done in Italy, and exclusive materials are carefully selected. The unique texture, weave, and creative patterns of the materials prove that Pierluigi Borioli is still a pioneer in the Italian fashion world. The brand’s policy of ‘DON’T LOOK BACK’ is embroidered on the hanger loops of the collection, including jackets. The sophisticated design not only looks beautiful, but the soft and bulky fabrics are the most comfortable in the world.

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