To celebrate the brand’s journey to date, RIMOWA will host the “Life Cycles” pop-up event at Ginza Sony Park from Friday, October 16, to Sunday, October 18, 2026.The event will feature the world’s first physical exhibition of the circular program “RE-CRAFTED,” the global premiere of new services, and limited-edition products.
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Rimowa’s Philosophy as Expressed in the ‘Life Cycles’ Pop-UpScratches and Stains Are Part of a Suitcase’s Lifespan, Passed Down to the Next Generation
Since the brand’s founding in 1898, Rimowa has created suitcases that accompany people on every journey in life.This pop-up event, “Life Cycles,” is a pure expression of Rimowa’s philosophy that “suitcases should be made to be cherished throughout a lifetime and passed down to the next generation.” Every scratch, sticker, and stain becomes part of the story embedded in that suitcase.Rimowa is committed to preserving these stories and passing them on to the future.
‘Life Cycles’ HighlightsFeaturing the world’s first exhibition of actual ‘RE-CRAFTED’ products, new customization services, guided tours, and a gift shop
Starting in Japan and touring the world thereafter, “Life Cycles” will feature the world’s first exhibition of actual products from RIMOWA’s circular program, “RE-CRAFTED,” as well as a care center where visitors can watch suitcase maintenance up close.In addition, a wide variety of content is on offer, including the global pre-release of the new “Original Unique” customization service, guided tours, and a gift shop featuring attractive items—including products exclusive to the pop-up event.
Content 1 from the ‘Life Cycles’ Pop-UpWorld’s First Exhibition of Actual Products from the ‘RE-CRAFTED’ Program, Which Restores Used Suitcases
Launched in 2023 and currently available in select countries around the world, “RE-CRAFTED” is a circular program that collects used RIMOWA aluminum suitcases and breathes new life into them through the hands of skilled artisans.The collected suitcases retain the patina of their first “Life Cycle”—a testament to their many journeys—while being meticulously restored down to the finest details, ready to be passed on to their next owners. Previously sold exclusively online a few times a year, this program is showcasing its actual products for the first time ever at this event.Every scratch and sticker bears the mark of a precious, one-of-a-kind travel story. Each day at the venue, 30 unique suitcases will be on display, and visitors can enter a lottery for the chance to purchase the suitcase of their choice. Examples of items available through the lottery sale are as follows:
”Content 2 from the ‘Life Cycles’ Pop-Up”’Original Unique’: A Service That Lets You Customize RIMOWA’s Signature Models”
At this event, “Original Unique”—a new service that lets you customize a suitcase from RIMOWA’s iconic “Original” collection to make it truly your own—will debut for the first time anywhere in the world. At the venue, you can select handles, wheels, and luggage tags from a total of 10 classic colors to create your own one-of-a-kind piece.We hope you’ll enjoy this service—available here before anywhere else in the world—while holding the “Original” collection suitcases that can be customized.
Handle Set: ¥50,600 (tax included), Wheel Set: ¥27,500 (tax included), Luggage Tag: ¥15,400 (tax included)
”Content 3 from the ‘Life Cycles’ Pop-Up”The ‘Care Center,’ Where You Can Watch Artisans at Work Up Close”
At the “Care Center” set up within the event venue, visitors can witness firsthand the resilience and durability that RIMOWA suitcases are renowned for as specialized technicians perform repairs.Furthermore, owners of eligible aluminum suitcase models can receive a free suitcase maintenance service by appointment. We hope you’ll enjoy seeing the process—how each suitcase is cared for and carries its story on to the next journey—while experiencing the excellence of RIMOWA’s “Lifetime Warranty.”
Content 4 of the ‘Life Cycles’ Pop-UpGuided Tours Showcasing RIMOWA’s 128-Year History and Celebrities’ Personal Items
During the event, approximately 20-minute guided tours for small groups will also be held (by reservation only).Held as part of “Les Journées Particulières,” an LVMH Group initiative that showcases Rimowa’s excellence and savoir-faire (artisanal skill and expertise), these tours introduce the brand’s history, craftsmanship, and design philosophy—all passed down over Rimowa’s 128-year history since its founding.The tours will also delve into the stories behind special exhibition pieces—such as personal suitcases belonging to celebrities gathered from around the world for this event—allowing visitors to experience firsthand how each suitcase is tied to a unique life and journey.
Content 5 of the 'Life Cycles' Pop-UpGift Shop Featuring Limited-Edition Charms and Other Select Items
A gift shop featuring a selection of attractive items curated specifically for this event will also be available.Items include an event-exclusive charm featuring Tokyo’s airport code “TYO,” as well as limited-edition hot-stamped designs (available to customers who purchase luggage tags or suitcases). We offer travel companions that further enrich the “Life Cycle” you share with your RIMOWA suitcase.
Comment from the RIMOWA CEOResonance of Aesthetic Values in Passing on Heritage to the Next Generation, Based on a 50-Year Relationship with the Japanese Market
Beatrice Monguidi, CEO of RIMOWA, commented on the company’s nearly 50-year relationship with the Japanese market and the significance of holding the world premiere in Tokyo:“For nearly 50 years since entering the Japanese market, RIMOWA has continued to be supported by the Japanese people, who have a deep appreciation for craftsmanship and design. Tokyo is a charming city where I once lived myself. Hosting the world’s first ‘Life Cycles’ exhibition here in Tokyo is deeply meaningful to me.In Japan, where the aesthetic sensibility of cherishing items for a long time and passing their value on to the next generation is deeply rooted, I am delighted to have the opportunity to introduce our lifetime warranty and craftsmanship.”
Reservations Now Being Accepted!RIMOWA ‘Life Cycles’ Event Overview
Dates: October 16 (Fri) – October 18 (Sun), 2026
Venue: Ginza Sony Park ( Map )
Hours: 10:00 a.m. – 7:00 p.m. (Last entry at 6:30 p.m.)
Admission: Free ▶︎ Click here for reservation details
* Same-day admission slots are available in addition to reserved slots, but we recommend making a reservation
* Friday, October 16, 2026 only: 10:00 AM – 6:00 PM (Last entry at 5:00 PM)
* To make a reservation or enter the event, you must add the RIMOWA Official LINE Account as a friend and link your ID.
* Please be sure to check the event’s special website in advance for important notes regarding attendance and reservation details.
