Giorgio Armani has never collaborated with other brands and has always stood on its own. Giorgio Armani has finally announced the brand’s first collaborative collection. The partner is ” KITH,” a leading contemporary street fashion brand.
KITH & GIORGIO ARMANIWhat are the 'archetypes' behind the four collections?
Giorgio Armani and Kith have announced a shocking first collaboration. In creating this capsule collection, the two brands collaborated to create four archetypes to serve as design inspiration: “Artist,” “Entertainer,” “Traveler,” and “Entrepreneur. The collections created for each archetype category use unique fabrics, shapes, and color palettes.
What is an “archetype”? Archetype” is a psychological term coined by Jung that refers to a basic pattern that lies deep within the human psyche. It is an important concept in this historical collaboration.
Commenting on the collaboration, which was presented under the common concept of archetype, Ronnie Feig, founder of Kiss, said.
“Giorgio Armani and Kiss present Archetype, the first collaborative menswear collection that brings together the different sensibilities of the two brands for the Fall/Winter 2024 season. Four capsules, each containing a signature silhouette, will offer an inclusive lifestyle. From the moment we started talking about this, I knew I wanted the collection to revolve around the suit. For me, “suit” and “Giorgio Armani” are synonymous. As a tribute to Mr. Armani’s career and life, I conceived a story that would portray the men who I believe were most influenced by him. There are many people from all walks of life around the world who have been influenced by Mr. Armani. And there are many people around the world who share the universal language of wearing a Giorgio Armani suit. This is how we came up with the concept of archetypes.”
( September 4, 2024, Milan – Ronnie Feig, Founder, Creative Director and CEO of Kiss)
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The campaign models include such gorgeous faces as Martin Scorsese and Pierce Brosnan!
Kiss and Giorgio Armani have created four campaigns featuring individuals who embody the spirit of their respective archetypes. The first campaign, ” The Artist ” stars Martin Scorsese, one of the most acclaimed film directors of all time. Mr. Scorsese, who has led the film industry with his innovative work, is not only an icon of art, but also a longtime friend of Giorgio Armani. Other films include ” The Entertainer ” with Lakeith Stanfield, ” The Traveler ” with Pearce Stanfield and ” The Traveler ” with Giorgio Armani. The fourth “Entrepreneur” is Ronnie Feig, founder, CEO, and creative director of Kiss.
From here you will find four archetypes, and we will look at an overview of each of the collections divided by archetype.
Artist
The main part of the Artist capsule, which is all in black, is a black The main component of the artist’s capsule, all in black, is a double-breasted suit in black virgin wool. Other items include a long trench coat, a turtleneck in marbled cashmere silk, a bomber jacket in the same virgin wool as the suit, a quilted vest, and a zip shirt with an asymmetrical collar. accessories such as a leather document bag, a bouclé and cable-knit scarf, and a beanie will also adorn the capsule.
Like the hero The Entertainer
The color palette for the Entertainer capsule is primarily navy and dark green. The key item is a navy velvet suit, featuring a crossover closure jacket and voluminous double-pleated pants. This velvet material is also used for the rugby shirt, the drawstring waist pants, and the two bucket hats. A luxe double-breasted coat, a zip shirt with an asymmetrical collar, various silk bandanas, a leather double pouch holder, a money clip and tie clip, and a key chain make up the glamorous capsule.
'Travelers' who freely travel the world
Three-piece suit with double-breasted jacket made of lightweight virgin wool. Not only the apparel collection of coats, outerwear in robe-like silhouettes, cashmere turtlenecks and rugby shirts, cupro track jackets and cargo pants, and alpaca wool field coats, but also the accessories essential for true traveler fashion The lineup includes a suede duffle bag with the KITH & GIORGIO ARMANI monogram, dopp kit, passport holder, bucket hat, watchman’s cap, fedora hat, unstructured cap, suede gloves, and scarf. The lineup includes.
Follow Your Rules and Instincts
The Entrepreneur capsule is beautifully accented with navy, tan and black colors in a dark brown tone. The suit of this capsule is a single-breasted jacket with a detachable scarf, paired with double-pleated pants. The apparel collection, including a cashmere overcoat, midi-puff jacket, button-up shirt with double chest pockets, and leather-paneled football jersey, as well as leather backpack, leather card holder and gloves, reversible belt, jacquard tie, cap and accessories such as leather backpacks, leather card holders and gloves, reversible belts, jacquard ties, and caps complete the entrepreneurial style.
Footwear, graphic apparel, and headwear are also available.
Footwear is offered in three styles: chukka boots, hiker boots, and loafers. The chukka boots have a sleek suede upper with a kiss and Giorgio Armani collaboration logo on the heel tab and footbed. The hiker boots, a completely new silhouette, are made of premium Italian leather and debossed with the KITH & GIORGIO ARMANI brand logo throughout. The all-leather KITH & GIORGIO ARMANI loafers feature the Giorgio Armani woven logo with the KITH logo debossed underneath. Graphic apparel and headwear, including sweaters, T-shirts, caps, and beanies, feature the KITH & GIORGIO ARMANI collaboration logo.
KITH & GIORGIO ARMANI Release Schedule
The Giorgio Armani and KITH collection will be available at KITH and Giorgio Armani stores in the U.S. and Canada on Friday, September 13, and at select KITH and Giorgio Armani stores in Europe, Japan and Korea from Friday, September 20. In Japan, it will be available exclusively at the newly opened Giorgio Armani Omotesando store on September 6 (Fri.).
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