American watch brand ” BULOVA ” celebrates its 150th anniversary with a film screening and party at CineSwitch Ginza

BULOVA” is a long-established watch brand that has led the American watch industry for 150 years since its establishment in New York in 1875. A film screening and party was held to commemorate the 150th anniversary of the company’s founding at CineSwitch Ginza, a movie theater with a long history and a classical atmosphere in Ginza, Tokyo.

150th Anniversary Documentary Film'AMERICA TELLING TIME - America's Time Teller Bulova - 150 Years of History'

A documentary film that took more than a year to produce by the U.S. headquarters. The film was produced by the U.S. headquarters over the course of more than a year. The film was also the talk of the town when it was selected for the 78th Cannes International Film Festival in Cannes, France, in May 2025.

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OTOKOMAE Editor

In the piece, the history of Bulova from its founding to the present was traced and the story of the birth of the Accutoron, the world’s first tuning fork electronic watch, and the curved chronograph movement, ” CURV ” was mentioned. Personally, I was shocked to learn that there was a collection dedicated to Frank Sinatra, one of the world’s most famous vocalists, and a W name model with Dior.

A special documentary film commemorating the 150th anniversary is now available on the official YouTube account. Please check it out if you are interested.

Click here to visit the special site for Bulova 150th anniversary.

Watch out for the after-party that traces the history of BulovaRare timepieces on display in the venue after the screening!

In the lobby, the new collections including the 150th anniversary models will be on display. In particular, the ” Archives Series MILLSHIP,” which went on sale exclusively at three stores on the day of the event, drew high attention from visitors: the latest model is a reissue of a historically rare watch developed for the US Navy in the 1950s and supplied only in plots. For the first time, a bronze case is used so that the watch can be enjoyed over time, and the power reserve has evolved to 60 hours more than the existing MILLSHIP.

The special exhibition of the archives collection, which symbolizes the lineage of BULOVA’s innovations, is also not to be missed. A number of rare timepieces, which are now difficult to find, attracted visitors’ attention.

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Computrons of the 1970s that created a buzz with their futuristic design

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Accutron, the world’s first tuning fork electronic clock, launched in 1960

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Antique women’s models, including a double name collaboration with the fashion brand Dior in the 1970s.

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Click here to visit the special website for Bulova’s 150th anniversary.

Susan C. Chandler, Bulova’s Global Product Manager from the U.S. headquarters, came to Japan for the screening event. After the film screening, a cocktail party was held, where food and drinks with an American flavor were served, and various guests, including watch enthusiasts and influencers with ties to BULOVA, gathered to discuss their thoughts on the brand and its future prospects while listening to live jazz music.

Susan C. Chandler

Bulova will celebrate its 150th anniversary in 2025, and in the United States, the 150th anniversary events have been held, and the 150th anniversary commemorative models have been very well received. We are very happy to have such a commemorative event in Japan.

Click here to visit the special site for Bulova’s 150th anniversary