Denim brand G-STAR has announced the appointment of Rushemy Botter and Lizzie Hellebler of design duo BOTTER as creative directors of the brand.
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G-STAR Enters New ChapterG-STAR Re-launches 'RAW RESEARCH' with Two Members of BOTTER
The two members of BOTTER, Rushemy Botter and Lizzy Herebler, have now been named creative directors of G-STAR. They will present a new vision for denim and other G-STAR items that embodies creativity and innovation. In addition, upon assuming their new positions as Creative Directors, the two BOTTERs will re-launch the brand’s top line, ” RAW RESEARCH,” and redefine this collection as the brand’s creative pinnacle. They have made it their mission to bring a forward-thinking perspective and evolution to the brand as a whole by spreading their own innovative ideas and approaches to the entire G-STAR lineup.
RAW RESEARCH is an experimental and creative high-end collection born from the G-STAR Innovation Lab, an in-house research institute established in 2016. By respecting the designers’ genuine curiosity and inquisitiveness, while fusing them with G-STAR’s renowned technical capabilities, the collection has pursued fashion design beyond conventional boundaries. Exploring the denim of the future and presenting the next standard, this line symbolizes G-STAR’s insatiable attitude and vision for innovation. Elevating bold ideas to design, a portion of this extraordinary collection will be presented in June 2025, with the entire collection to be unveiled at Paris Fashion Week in January 2026.
Gwenda Van Fleet, Chief Brand Officer of G-STAR, said, ” Rushemy and We are delighted to welcome Lisi to our team. Their contemporary thinking combined with their respect for G-STAR design makes them the ideal partners to take the brand forward. I believe it is a perfect match, both creatively and culturally.” commented Roushemy Botter.
Rushemy Botter added, “I have great memories of G-STAR in the late 90s. I have great memories of G-STAR in the late 90’s. It was the design itself, the styles I wore, and the influence the brand had on denim culture. I am very excited to be a part of this new phase of the brand now.” said Lizzy Hellebler.
I look forward to working with G-STAR to explore new possibilities.” Lizzie Hellebler added, “I am delighted to join a brand that shares our values of innovation, sustainability, and craftsmanship. commented the company.
The design duo ” BOTTER
Rushemy Botter and Lisi Herrebrugh have emerged as one of the hottest design duos in fashion today. Their creative designs challenge the conventions of contemporary fashion by combining narrative, innovation, and sustainability. Rushemy Botter studied at the Royal Academy of Fine Arts Antwerp under the tutelage of Walter van Beirendonck, while Lizzie Hellebler, who graduated with honors from AMFI (Amsterdam Fashion Institute), is the founder of Amsterdam’s She began her career with the fashion brand Viktor & Rolf.The two founded the brand ” BOTTER ” as a design duo in 2017 and won the Yale Prize in 2018 and the ANDAM Fashion Award in 2022.From 2018 to 2022, They served as Creative Directors of Nina Ricci, taking their experimental vision to the global stage.
What is G-STAR?
G-STAR is a premium brand that breaks down common sense, stereotypes, and unnecessary restrictions. The company’s collections, which are modern interpretations of work and military archives that are steeped in craftsmanship, have gained recognition on the streets and established a unique position in the world. The products, created with creativity, craftsmanship, and an elegant yet rebellious stance, are loved by celebrities and artists from around the world, as well as many others with their own unique styles.
Currently, G-STAR is expanding globally with a focus on the United States, Europe, Japan, and South Africa, and has collaborated with a number of era-defining talents, including Pharrell Williams, Marc Newson, Verna Boy, Cara Delevingne, Snoop Dogg, and Walter Van Beirendonck, among others. The brand has also realized numerous collaborations with the talents of the times.
Contact: 03-6890-5620 (G-STAR International)
G-STAR official website
