REGAL rebranded for the first time in 23 years. The new brand tagline, ” Always feel good,” was unveiled. The company plans to renew its products, services, and stores, including shoes, and to offer a variety of items that can be used in various situations as well as in business.
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Plans to offer a variety of items for customers interested in a careful quality of life.New brand tagline 'Always feel good' unveiled in conjunction with rebranding
For over 60 years, REGAL has supported the feet of working people with pride. REGAL, which has supported the feet of workers with pride for over 60 years, has announced its second rebranding in 23 years. The trigger for this rebranding was the major changes in the world’s overall work style, mindset, and working people’s fashion that progressed after the Corona disaster. In conjunction with this rebranding, a customer survey was conducted to establish a new customer profile and identify needs. The brand will be revamped to deliver an experience of “lasting comfort before, during, and after putting them on and taking them off. In addition to providing shoes and other products and services to customers who are interested in a quality of life that values their daily lives, the new brand will offer a variety of items, including business shoes as well as casual shoes and sneakers that are in line with their lifestyles. The new brand tagline “Always feel good,” announced in conjunction with the rebranding, expresses the company’s desire to continue to deliver comfortable experiences that fit each customer’s ideals and fit into their daily lives. The brand logo also reflects the image of the dignified air that one feels when taking a deep breath while taking a walk in the forest, as if one’s heart is being cleansed. The logo features a graceful font that combines simplicity and individuality, and a forest green color that evokes the feeling of a forest.
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REGAL “Always feel good” brand statement
Good shoes are different for each person. The shape of your feet, the way you walk, your fashion and lifestyle, or your sense of values. REGAL wants to search for the answer together with you. And we want to face your ideals. From the day you meet us, we will fit you from day to day. Until you feel like yourself. Always feel good
This summer, we will reopen a store that expresses a new concept. Store reopeningIn the future, we will offer a variety of items such as casual shoes and sneakers that are in line with your lifestyle
Regal announces a revamped shoe collection and shoe care items, expanded services, and a store reopening. The revamped shoe collection will include sneakers that are light in both design and comfort, and shoes that can be adapted to a variety of situations, including lifestyle and climate changes. Shoe care products will also be made into items that make daily care comfortable and enjoyable. In addition, there are plans to expand the personal order service that provides optimal fitting. As for the stores, a store expressing a new concept will be reopened this summer. The staff will counsel customers based on their knowledge and experience, and provide shoe fitting that allows customers to experience a comfortable fit. The store will also offer consultations on pre-maintenance before wearing and shoe care after wearing.
[[ABOUT REGAL
REGAL was founded by L.C. Bliss in 1880 in Massachusetts, U.S.A. Since its arrival in Japan in 1961, we have been supporting people’s feet and lives. With the idea of “Always feel good,” REGAL provides comfort in daily life by addressing the ideals of each individual and resolving their concerns and anxieties. Through its products and services, REGAL will continue to deliver experiences that fit comfortably into everyday life, from before you put them on, during, and after you take them off.
