Wakaba” and “Echo” are back in paper cigarettes! Retro packages are still available!

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Wakaba" and "Echo" are back in paper cigarettes! Retro packages are still available!

JT’s “Wakaba” and “Echo” cigarettes, which have been popular with many smokers for over half a century and have been available as little cigars since 2019, will be revived as paper cigarettes, to be sold sequentially as “Wakaba KS” and “Echo KS” from August 19, 2024 (Monday) at convenience stores and The new cigarettes will be sold at convenience stores and tobacco retailers nationwide starting August 19, 2024.

Wakaba” and “Echo” paper cigarettes reincarnated in retro packaging with a new taste

Wakaba and Echo are JT’s historic brands, created in 1966 and 1968, respectively, and reborn as little cigars (a form of cigar similar to a paper cigar) in 2019. Both of these brands will be revived as paper cigarettes. The new “Wakaba KS” and “Echo KS” will inherit the flavor characteristics of the current Little Cigars “Wakaba Cigar” and “Echo Cigar”. The “Wakaba KS” has a firm, robust feel and a soft, unctuous taste and aroma, while the “Echo KS” has a firm feel and a full-bodied, rich tobacco flavor. The packaging is based on the design of the paper cigarettes sold prior to 2019, inheriting the familiar retro design. With the release of these two new brands, Little Cigar’s ” Wakaba Cigar” and “Echo Cigar” will be discontinued from mid-August onward when all stock is sold out.

More information

Wakaba・KS”
[Product size] Normal size (FK)
[Filter type] Plain filter
[Tar value] 16mg / bottle
[Nicotine value] 1.2mg / bottle
[Packaging form] Soft pack of 20 cigarettes
[Price] 500 yen (including tax)

“Echo・KS”
[Product size] Normal size (FK)
Type] Plain filter
[Tar value] 15mg / bottle
[Nicotine value] 1.1mg / bottle
[Packaging form] Soft pack of 20 cigarettes
[Price] 500 yen (including tax)

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