KENZO x H&M converted to an advance lottery system for participation in the 11/3 sales day procession.

This year, H&M has announced a collaboration with KENZO, and in contrast to last year, it has switched to distributing tickets to join the queue on the day of the launch to the winners by lottery in advance online.
It is believed that this is to prevent confusion caused by excessive queues, such as all-nighters around the world, and at the same time, to prevent buyers from buying up the products for resale, and to deliver the products to general customers who wish to purchase them.

Of course, you can purchase tickets without an entry ticket on the day of the event, except during the restricted admission hours. Although it is possible to purchase the products at the online store, as in previous years, access to the store is expected to be difficult due to the concentration of access, so if you wish to purchase the products, you should definitely obtain a ticket to participate in the queue.

Application URL: http://social.hm.com/ja_JP/kenzo-x-hm
Application period: Thursday, 9/22/2016 20:00 – Monday, 10/10/2016 23:59
Sales stores: H&M Harajuku, Ginza, Shibuya, Shinjuku, Nagoya Matsuzakaya, Shinsaibashi, Ebisubashi Men’s Building (*Only men’s products are available at Ebisubashi Men’s Building), H&M online store

Only one entry per person, multiple entries are invalid. Winning postcard will be sent to the winner. On the day of the event, visit the winning store at the designated time with the postcard and photo ID. After checking the list of winners and ID checks, the bracelets will be distributed.

A portion of the campaign visual was released with the above announcement. The campaign will feature seven internationally active figures in various fields such as fashion, music, art, and environmental activities, including rappers Chance the Rapper and Suboy, and supermodel Iman.
The video of them wearing ” KENZO x H&M ” and answering questions in an interview is also available on the website.

Rosario Dawson, Ryuichi Sakamoto, Chloë Sevigny, and Shutezcatl Martinez are scheduled to appear in the future.