adidas launches sustainable collection “CLEAN CLASSICS! Superstar, Stan Smiths, and other classics of yesteryear!

CLEAN CLASSICS” is a sustainable footwear collection based on the concept of “REDUCE, REUSE, REMAKE

The concept of the CLEAN CLASSICS collection is ” REDUCE, REUSE, REMAKE. Recycled polyester is used for the upper, sockliner cover and stitching. This is linked to preventing the generation of new plastic waste and reducing existing plastic waste. In addition, the outsole is made of Better Rubber, which is composed of 90% natural rubber and 10% recycled rubber. The use of natural rubber, a renewable resource extracted from rubber trees, and recycled rubber, which avoids the production of new synthetic rubber, conserves resources and energy.

Check out the details of adidas Originals ” CLEAN CLASSICS!

And the company also focuses on the use of natural resources. Natural cork insoles, paper laces made from recycled FSC-certified paper, and EVA material containing approximately 10-25% algae from lake cleanups were used in the midsole of the “CONTINENTAL 80.” In addition, adidas developed a new shoe pattern to improve material efficiency. The resulting cut line creates a new look to the brand’s famous masterpieces.

Check out the details of adidas Originals ” CLEAN CLASSICS!

Now that environmental considerations have become commonplace, adidas has set a goal of using 100% recycled polyester in all of its products by 2024. The company has also taken other environmentally friendly initiatives from a variety of perspectives, which are introduced on a special website.