The much talked about “327,” a modern take on the retro shoes of the 70’s New Balance, is now available in new colors!

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The much talked about "327," a modern take on the retro shoes of the 70's New Balance, is now available in new colors!

(1) “320” (released in 1976), which established the iconic “N logo” of New Balance

In 1976, the “320,” the most advanced running shoe of its time, won first place in the training shoe category of Runner’s World, an authoritative running magazine in the U.S. It was the first model to establish the “N logo” design that symbolizes New Balance. It was the first model to establish New Balance’s iconic “N logo” design. It was also the first to adopt a women’s shoe shape. With its stable heel cup and forefoot cushioning, as well as the adoption of a wiz sizing, the introduction of the “320” was the catalyst for New Balance’s presence in the running world.

Check out the New Balance “327” special site!

(2) The off-road model “355” (introduced in 1977), which can be said to be the original trail running shoes of New Balance

The off-road model ” 355,” New Balance’s original trail running shoe, was created for running on dirt roads other than tracks, and was the model that started the 500 series. The design of the ruggedly shaped outsole, with its superior abrasion resistance and grip, is also used in the latest model, the ” 327.

Check out the special site for the New Balance “327”!

(3) “Super Comp” racing shoes developed as road racing shoes (introduced in 1977)

The ” Super Comp,” with its distinctive outsole and vivid coloring, is a racing shoe developed as a road racing shoe. Its lightness and high grip made it a representative model of New Balance.

Check out the special site of New Balance “327”!

New balance ” 327 ” detail information

Pre-order start date: Friday, May 29, 2020
Release date: Saturday, June 6, 2020
Price: ¥14,300 (GRAY/RANGE), ¥11,990 (VARSITY ORANGE, MARINE BLUE ) *All prices include tax
Contact: 0120-85-0997( K.K. New Balance Japan Customer Service Center)
【Shops】
・New Balance official online store
・New Balance (Harajuku, Ginza, Roppongi, Osaka, Nagoya, Fukuoka)
BEAUTY&YOUTH UNITED ARROWS online store
・BEAUTY&YOUTH UNITED ARROWS ZOZOTOWN
・BEAUTY&YOUTH UNITED ARROWS all stores
・H BEAUTY&YOUTH
*Advance pre-orders available at the official New Balance online store and BEAUTY&TOUTH UNITED ARROWS online store. Available for pre-order at the official online store and BEAUTY&TOUTH UNITED ARROWS online store.
GRAY/ORange is sold exclusively at the official New Balance online store.

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