Jordan Brand’s latest apparel collection, ” 23 Engineered.

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Jordan Brand's latest apparel collection, " 23 Engineered.

Nike introduces ” 23 Engineered “, the latest apparel collection from Jordan Brand. The collection combines the history of Jordan Brand with the latest innovations to create a contemporary expression of basketball culture.

New Jordan Brand apparel collection with different colors and graphics

The “23” is Michael Jordan’s number. David Creech, Jordan Brand’s VP of Design, said of the “23 Engineered,” “It reflects our desire to bring new expressions to apparel while focusing on fit, form, and function. Above all else, the priority was functionality, and materials and construction were carefully selected to meet the needs. For example, in the fall and winter, the focus is on lightness and warmth; in the spring, layering is emphasized to cope with changing temperatures; and in the summer, breathability is emphasized.

The role of “23 Engineered” is to be the leading edge of Jordan Brand apparel, with branding and color selection consistent with that goal. Product Creation. The design is intended to be different from Jordan Brand’s traditional use of color and graphics, and is designed to draw attention at first glance.

The new apparel collection offers a modern take on the classic Jordan silhouette with ” Remastered Suede Lux Collection” is also available. Also, nostalgic elements are combined with a modern perspective in the ” Rivals Collection,” which celebrates Michael Jordan’s historic 1991 playoff run.

The Jordan Brand apparel collection will be available at NIKE.COM and select NIKE/JORDAN Jordan Brand apparel collections will be available at NIKE.COM and select NIKE/JORDAN retailers beginning in July.

For inquiries, please contact
TEL: 0120-6453-77 ( NIKE Customer Service)

For more information on ” Jordan Brand ” (official Nike website), click here.

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