MXP announces a new standard white shirt that eliminates odor problems.

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MXP announces a new standard white shirt that eliminates odor problems.

MXP introduces the ” FINE DRY WOVEN ” series using woven fabrics that eliminate the smell of sweat and aging. These shirts are hand-sewn by craftsmen with good materials and tailoring, and are recommended for those who do not wear underwear.

MXP’s first “FINE DRY WOVEN” series using HUHAKU material

The ” FINE DRY WOVEN ” series uses a new yarn created by wrapping yarn made from Maxi Fresh®︎ raw cotton around a special polyurethane that eliminates the odor of aging. This is the first HUHAKU that deodorizes sweat and aging odors in the MXP series.

The case design is gorgeous and perfect for gifting. The tag and case are marked with percentages of its performance in cutting ammonia and other odors. The focus on functionality, which is different from that of ordinary shirts, tickles men’s fancy.

The shirt factory in Japan is in charge of production, so the quality is also excellent!

The shirts are sewn by ” HITOYOSHI “, a shirt factory known for its high craftsmanship. The shirts are not only functional in terms of material, but also in terms of quality and design. The shirts are available in oxford and broadcloth, and are being released at Isetan Shinjuku and other stores nationwide on February 01, ” Smell Day “, so be sure to check them out if you are interested!

Inquiries about featured items: 03-3352-1111 Isetan Shinjuku

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