In the 90’s, all kinds of topics and keywords attracted attention, such as “the bursting of the bubble economy,” “the heyday of trendy dramas,” and “the development of home video game consoles such as Super Nintendo and PlayStation. Fashion trends that were popular in those days have been attracting renewed attention in the past few years. In this issue, we focus on men’s fashion of the “90s,” and pick up on topics that can be applied to today’s trends as well!
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90’s Men’s Fashion Keyword (1) “Shibu-Kaje
Shibuya Casual”, an abbreviation of “Shibuya Casual”, which attracted attention from the mid-1980s to the early 1990s, is said to have been born when a group of students at a famous private high school in Tokyo began to adopt American casual fashion styles as a counterculture to the domestic brand boom of the 1980s. It is said to have originated from a group of students at a famous private high school in Tokyo who began adopting American casual fashion styles. The typical basic styles that come to mind when people say “American casual” are “Haynes T-shirts,” “Levi’s 501 jeans,” and “Red Wing engineer boots. It is not an exaggeration to say that the basics of the typical American casual style were established in this period.
The most popular footwear for the rugged American casual fashion is this! Red Wing’s engineer boots
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Related article] Special feature on American casual! Introducing men’s styles that skillfully coordinate vintage denim items, checked shirts, and other items from an interesting history.
90’s Men’s Fashion Keyword (2) “Grunge
Grunge fashion is one of the styles derived from ” grunge rock,” a genre of rock music. The literal translation of the word “grunge” is ” dirty and shabby. As the meaning suggests, grunge fashion is a coordinated look that combines grungy items such as frayed flannel shirts, frayed cardigans, jeans with holes, and dirty sneakers. This originates from the fashion style of the legendary rock band Nirvana. Even after they sold well, they avoided wearing glamorous outfits and dared to continue to stand on stage in common people’s clothes such as pajamas and old clothes, thereby appealing to the audience with an attitude that remained unshaken even when the environment changed. It is said that this fresh approach shocked young people and became established as one fashion style.
Related Article] Damaged Jeans Codes! Introducing the hottest men’s outfits and recommended items by season.
90’s Men’s Fashion Keyword (3) “Mixed Style
In the 1990s, the mixing of items from different genres such as outdoor, military, and sports began to attract attention. In the 90’s, people began to pay attention to how to mix and match items from different genres such as the outdoors, military, and sports. Styles that are commonplace today were fresh and fashionable at the time, and were the talk of the town among the fashionable.
In the snapshot below, Gianni Anielli wears laced hiking boots on his elegant suit style feet to create a sense of comfort. In fact, many of the fresh suit mix styles seen at Pitti Uomo are actually inspired by the fashionistas who have made history.
90’s Men’s Fashion Keyword (4) “Urahara/Street
The “Urahara” style began to attract attention with the establishment of ” NOWHERE” in 1993. Urahara-kei was recognized as a style that focused on street fashion brands such as “STUSSY” and “SUPREME” overseas and “A BATHING APE” and “UNDERCOVER” in Japan, which had stores in the area known as Urahara-juku at the time. It is said that the birth of fashionable keywords such as “logo don,” “sneaker boom,” and “brand collaborations” were largely influenced by Urahara fashion. It is said that the influence of Urahara fashion is significant. Most of the street fashion that is currently attracting attention as a trend is also inspired by the Urahara style of dressing.
90’s Men’s Fashion Keyword (5) “Vintage Clothing Fashion
Secondhand clothing has a strong affinity with the styles discussed above. It is said that it was in the 1990s that vintage clothing stores began to open all over Harajuku and Koenji, the sacred places of Tokyo fashion. At that time, vintage clothing from the 60s and 70s was the focus of attention, but it is interesting to note that today the value of vintage clothing that was a regular item in the 90s is soaring. If you are in your 40s or 50s, you may be able to find items such as Champion reverse weaves, Levi’s jeans, and band T-shirts that you bought back in the day and are now sitting in your closet at high prices!
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