What is “Share Cosmetics”? Benefits and recommended brands!

Shared cosmetics” are a hot topic in Japan today. These are cosmetics that can be shared with a partner, and are attracting attention from people of all genders and generations as an opportunity to start a beauty regimen. In this issue, we introduce the meaning and benefits of “shared cosmetics,” as well as recommended shared cosmetics brands!

What is the popular “shared cosmetics”?

Share cosmetics are cosmetics that can be used with a partner. To begin with, most cosmetics are targeted separately for men and women, and are formulated to suit their respective skin types and concerns. On the other hand, SHARE Cosmetics pursues unisex in both performance and design. They can aim for a beautiful look together with their partners, making it a part of communication. Even men who are new to beauty can start with Sharecosmetics without any resistance.

There are three major advantages to sharing cosmetics!

Advantage 1: “It is easier to afford expensive cosmetics if you buy them on a 50-50 basis!

One of the biggest advantages of shared cosmetics is the cost reduction due to the fact that one cosmetic product can be purchased on a 50-50 basis. To be honest, in total, it is not much different from purchasing cosmetics individually, but it is easier to purchase cosmetics that require a lot of courage to get into if they are purchased on a 50-50 basis. In addition, the fact that the cosmetics are used by two people means that they run out faster, but it also means that there are more opportunities to try different cosmetics. Men who are curious about all kinds of cosmetics are the best suited for sharing cosmetics.

Merit 2: “It lowers the barriers to beauty.

Men are also pursuing beauty nowadays, but there are still many men who are reluctant to try cosmetics or are unable to talk to anyone about it. Because shared cosmetics are items that are shared with a partner, the hurdles to beauty that have been so difficult to overcome are sure to be lowered dramatically. Two people can easily shop at department stores that they would feel uncomfortable entering on their own. It will be easier to try new cosmetics, and beauty will become more enjoyable than ever.

Merit 3) “It’s a good opportunity to communicate with your partner.

Sharing the same cosmetics will create opportunities for communication, such as checking each other’s skin condition and gaining a deeper understanding of each other’s skin concerns. In addition, as they continue to share cosmetics, there will be more moments of sympathy, such as when they develop similar tastes in feel and fragrance.