Loft is a general merchandise store that has played a role in boosting the cosmetics market in Japan by opening Cosme Loft, a specialty store specializing in cosmetics, and holding a cosmetics festival every year. It also offers a full lineup of men’s cosmetics, which attracts many beauty-conscious men. For this article, we asked Mr. Matsumoto, chief of the beauty and health department at Shibuya Loft, which is one of the larger Loft stores, to pick out the BB cream he recommends.
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Carefully selected from about 30 BB creams! Men who value coverage and a good finish should check them out!
Loft is expanding its product lineup in accordance with the characteristics of individual stores and regions, and Shibuya Loft offers about 30 kinds* of BB creams for men. From among these, we asked them to carefully select three products from a combined viewpoint of coverage, good finish, and whether they have distinctive points. In the video below, Mr. Matsumoto of Shibuya Loft actually talks about the detailed features of the BB creams introduced in this report, and since it is a short video of less than 5 minutes, please check it out. Includes color variations
Shibuya Loft recommends BB cream ① “MYSTR BB CREAM.
Mista’s BB cream is so light in texture that it is almost like a “colored serum,” making it easy to use as an extension of your skincare routine. The natural finish makes it a good choice for men who don’t want their makeup to be obvious! It is also recommended for men who do not want to be exposed to makeup. It is characterized by its high moisturizing power, making it attractive for use not only in spring and summer, but also in fall and winter, when dry skin tends to be a concern. The fact that it does not require cleansing and can be removed with a facial cleanser is also very nice for men who like to take care of their skin. 1,980 yen (tax included)
Click here for details and purchase
Shibuya Loft recommends BB cream 2: “moremo for men Blemish Cover BB Cream
Next chosen was BB cream from the popular Korean cosmetics brand “Moremo for Men,” a hot product that was just released in September 2022. It has a semi-matte, smooth finish, but because it is moisturizing, it does not feel powdery and provides natural coverage, as if the skin were originally beautiful from the start. It also has the highest UV protection in Japan, making it ideal for those who want to block UV rays thoroughly. Available in two colors, dark beige and light beige, you can choose one that matches your skin tone.
For details and purchase, click here.
Shibuya Loft recommended BB cream 3: SHISEIDO MEN Vibrant BB Moisturizer
SHISEIDO MEN’s BB cream is white like milky lotion when taken out of the tube, but it blends into the skin color as it is applied to the skin. Its color-changing mechanism and stretchy texture allow anyone to apply it evenly and evenly. It is also recommended for men who do not know how to choose the right color of BB cream, as it can be used regardless of skin color. Unusually for a men’s BB cream, it comes with a fragrance, and the citrus woody scent will soothe your appearance. 4,400 yen (tax included)
For details and to purchase, click here.
Shibuya Lo ft has an extensive lineup of men’s cosmetics! Testers are available so feel free to try them out!
Including the BB cream introduced here, Shibuya Loft carries a wide selection of men’s cosmetics. Moreover, testers are available for customers to try out the products, so you are sure to be tempted to bite the bullet. The Shibuya Loft is only a 5-minute walk from the Hachiko exit of Shibuya Station, so why not visit the store for yourself?
Check here for information on Shibuya Loft!
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