Introducing the recommended sunglasses of Persol, Italy’s proud eyewear brand!

Persol is an eyewear brand representing Italy. The brand’s sunglasses are supported by fashionable people in various countries not only for their functionality as sunglasses, but also for their gloss and design typical of Italian brands. The brand is also famous for being used by many stars such as Steve McQueen in the past and Tom Cruise and Daniel Craig in the present day. This time, we focus on Persol sunglasses and introduce their charm and recommended items!

What is ” Persol “, a leading Italian sunglasses brand?

The world’s first brand to use tempered glass and UV-cut lenses in sunglasses

Persol is an Italian eyewear brand established in 1938. The brand name means “for the sun” in Italian and represents the founder’s wish to “protect the sun’s rays. The founder, Giuseppe Ratti, was originally a photographer and a renowned technological developer of eyewear. In 1917, before the company was founded, he established Ratti Optical Industries Society, Inc. to manufacture goggles for the Italian Air Force and racers. The company was later renamed and Persol was founded.

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Persol was the first in the world to use tempered glass and UV-cut lenses in sunglasses. On the technical side, the company developed a technology called ” flexible temples ” that can be bent to fit the shape of the face and head by inserting a highly flexible resin in the middle of the temples. This patented technology is said to have been perfected as early as the 1930s. In addition to these innovative technologies, the brand has grown into a globally supported sunglass brand with a sense of design that is typical of Italian brands. Especially, the development since 1960’s has been remarkable, and the brand has been supported as eyewear to protect eyes from severe environment such as drivers, pilots, and athletes, and has been recognized by celebrities in various fields since then. Today, Ray-Ban is known as the “Ray-Ban of America,” while Persol is known as the “Persol of Italy.