Introducing the masterpiece model of “denim jacket” that “Wrangler”, one of the three major denim brands, is proud of.

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Introducing the masterpiece model of "denim jacket" that "Wrangler", one of the three major denim brands, is proud of.

Denim jackets are a must-have item in men’s casual fashion. Just throwing one on and looking masculine, they are highly versatile and can be worn with both rough and elegant pants. If you are looking for a denim jacket that is full of such appeal, it is best to look for one from a prestigious brand. This time, we focus on denim jackets from ” Wrangler,” one of the world’s three major denim brands, and introduce some of their masterpieces.

What is ” Wrangler “, a long-established brand in the denim world?

Wrangler” was launched in 1947 by “Blue Bell,” a U.S. workwear manufacturer. It is a long-established denim brand with a high name recognition as one of the three major denim brands in the world along with “Levi’s” and “Lee. It landed in Japan in 1972 and became popular as the spark that ignited the popularity of jeans. The brand has been updated in various ways depending on the age, and is now attracting attention not only from denim fans but also from vintage enthusiasts.

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Wrangler’s creator ” Blue Bell” and the birth of Wrangler

One thing that cannot be overlooked when talking about Wrangler is the existence of Bluebell, the parent company of Wrangler. The Bluebell mark is also printed on the tag of the denim jacket introduced here. The founder, C.C. Hudson, started working at a local overalls factory when he was 20 years old, and when the factory closed down, he bought several sewing machines and established the “Hudson Overall Company. In 1919, the company became the Blue Bell Overall Company, and grew to establish its first factory. The company name “Bluebell” came from a bell given to the company by a group of railroad workers who frequented the store. In 1947, the company entered the western wear industry after having planned and manufactured only workwear until then, and ” Wrangler,” which means “professional cowboy,” was born at that time.

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