New Balance” is a sneaker brand that has gained support from many people for its sophisticated design and comfortable fit that makes use of its professional know-how. The “327” is a new model that has just been released in 2020, but is already reigning as a new standard. In this issue, we focus on the popular New Balance “327” sneaker and introduce the features and recommended models of the “327” along with the history of the brand!
CONTENTS
- What is New Balance?
- What is the reason for the overwhelming comfort that New Balance produces?
- What is the New Balance "327" inspired by three heritage models?
- A popular series incorporating elements of popular models What are the four characteristics of the New Balance "327"?
- From basic colors to pop colors! Introducing New Balance's recommended models
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What is New Balance?
New Balance is a sports manufacturer founded in 190 in Oregon, USA. The origin of the brand name is to bring a sense of “new” and “balance” to people who wear its shoes. For about 50 years after its founding, the company was a manufacturer of orthopedic shoes for flat feet, but in the 1960s, it entered the sports industry by manufacturing running shoes utilizing its expertise. Later, the company produced many fashionable models that were not only functional but also fashionable, and today they are worn by many celebrities and have become an indispensable item for the street. In Japan, they first appeared in the 1980s. The brand’s comfortable fit gave it a strong image of being worn by adults, but in recent years it has gained popularity among young people as well, making it a sneaker brand loved by a wide range of age groups.
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What is the reason for the overwhelming comfort that New Balance produces?
As mentioned above, New Balance was not initially established as a sports or fashion sneaker brand, but rather as a brand that manufactured orthopedic and orthopedic shoes for people with bad feet. Let us explain the reason for the comfortable fit created by New Balance with its expert knowledge of the foot.
New Balance’s cherished concept of “Instep Lacing.”
In the beginning, most running shoes were fitted to the forefoot in front of the instep using laces. New Balance established the original concept of “Instep Lacing. In order to maintain the natural flexibility of the forefoot, the laces are tightened from the instep, holding the heel and instep firmly in place while expanding the range of motion of the toes. This creates a unique sneaker that fits the foot while reducing the burden on the foot as much as possible. New Balance’s sneakers, which can be worn while keeping the foot in a natural state, support walking and provide comfort.
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The “Wiz Sizing System” allows you to choose your foot circumference (“whiz”) as well.
Most sneakers have a fixed foot circumference for each model, and the size is selected based on the length of the foot. In contrast, New Balance’s “Whiz Sizing System” offers two or three different foot circumferences for each model, allowing you to choose not only the length but also the foot circumference from several different sizes. By selecting the foot circumference along with the length of the foot, one can find a model that fits better. Some models have only one type of foot circumference, so it is recommended to check when purchasing.
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What is the New Balance “327” inspired by three heritage models?
The ” 327 ” series made its debut in May 2020. The model is a modern interpretation of the retro running shoes of the 1970s that laid the foundation for New Balance, and features both a retro-classic design and a modern look. The collaboration with Levi’s, SNIDEL, and CASABLANCA sold out at the time of pre-order.
The “327” is based on three New Balance models from the 1970s: the “320,” the “355,” and the “Super Comp. The “320” was the first model to incorporate New Balance’s signature “N” logo. It was one of the first models to adopt a women’s-specific shoe shape, and is an indispensable model in the history of New Balance. The “355” debuted as the first model for trail running. The “327” was also the first model to feature an outsole that rolled up to the heel. Finally, the “Super Comp” was released for road racing. This model offers cushioning and grip while pursuing lightness, and its unique sole structure and striking colors are also reflected in the ” 327. By converting the distinctive details of these three models into a modern version, the “327” was born with an unprecedentedly sophisticated design.
A popular series incorporating elements of popular models What are the four characteristics of the New Balance “327”?
What features does the “327,” which incorporates elements of the three heritage models, have to offer? Let us introduce the distinctive details.
Features of the New Balance “327” (1) “Big size N logo placed only on the outer pattern
Inspired by the “320,” the first model to reflect the N logo, the 327 has an asymmetrical design with the modern N logo only on the outside. The larger N logo, placed like a part of the upper, creates a stylish impression. The designer of the 327 wanted to try a new approach to branding by placing New Balance’s signature N logo in a large size. It is a detail that seems to make a statement, but the cozy design that blends in with the upper attracts many people.
The New Balance “327” features➁ ” a stylish toe shape that creates a smart impression.
Many sneakers have a relatively rounded toe, giving them a casual look. The 327, however, has a stylish toe shape, making it a smart pair that stands out from other sneakers. The combination of different materials, such as suede and nylon, used for the upper, also makes the shoe more fashionable.
Feature (3) of the New Balance “327” “Wrapped outsole design for a cozy atmosphere
One of the distinctive features of the 327 is the innovative outsole form. The design of the rolled up toe and heel portion, inherited from the original ” 355,” New Balance’s trail running sneaker, gives the shoe a modern look. The outsole is not only well-designed, but also provides excellent abrasion resistance and high grip.
Characteristic of the New Balance “327” (4) “Vivid colors to accentuate your feet
The 327, which was just introduced in 2020, inherits the DNA of the “Super Comp,” which was originally released for road racing, and is now available in a number of colors. The lineup also includes pop colors that allow you to place points on your feet and are sure to elevate your styling. Of course, basic colors are also available, so you can choose a pair that fits your style.
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From basic colors to pop colors! Introducing New Balance’s recommended models
Although the series has only been around for a short time, many models are now available. Here are some of the recommended models to keep in mind!
New Balance “327” Recommended Models (1) “If you want to go for basic colors, this is the MS327 MA1!
For those who are looking for a basic yet stylish 327, we recommend the ” MS327 MA1. The main color is gray, the iconic color of New Balance, for a modern impression. The upper combines suede and mesh materials, creating a subtle contrast even within the same gray color. This is a pair that goes with any style and creates an urban atmosphere.
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New Balance “327” Recommended Model ➁ “The MS327 LB1 features an asymmetrical color design.
The “MS327 LB1” is based on a black color with white colors dropped throughout. This monotone pair is an excellent item that can be easily matched with any style. The New Balance logo on the tongue is finished in blue as a color accent. The asymmetrical design, in which the colors are different on the outside and inside, is also a feature of this model. Although the color is basic, it has a special feel that sets it apart from other models.
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New Balance “327” Recommended Model (3) “MS327 MD with heritage colors
The “MS327 MD” has a suede and textile upper colored with the colors of the heritage models that have graced the history of New Balance. The combination of blue rather than gray and the retro, soft gray color that symbolizes New Balance blends easily with everyday coordinates and adds a sense of style. The laces and midsole are white, giving the pair a fresh impression.
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New Balance “327” Recommended Model (4) “MS327 PBA with colorful uppers to lift your spirits
The “MS327 PBA” has a colorful upper like the inspired heritage model “Super Comp. With a white base and active pop colors, this item is sure to play a role in accenting simple styles. The gum rubber outsole gives the shoe an even more casual feel. Sneakers tend to come in basic colors, but choosing a colorful item will surely lift your mood for a day out.
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