New Balance” combines a sophisticated and simple design with the comfort that has been pursued. In recent years, the sneaker brand has become popular not only among adults who value comfort, but also among young people as a street fashion item. This time, we focus on the ” 993 ” model from the 990 series, which was created as a high-performance sneaker for running, and explain what features it has!
CONTENTS
- What is New Balance?
- How New Balance rose to become a famous brand
- New Balance's unique fit system " Wiz Sizing
- What is the Series 99X that created the " 993 "?
- What are the features of "993", the most popular of the 99X series?
- A collaboration model with a popular brand based on the 993 is now available!
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What is New Balance?
New Balance is a sports shoe manufacturer born in 1906. At the time of its birth, the brand was born as a corrective sneaker to cure flat feet. While other sports manufacturers and sneaker brands have moved their production bases to Asia, New Balance still develops its business based on manufacturing in the United States and Europe. As a result, the average price of their sneakers is higher than those of Nike and Adidas, but the sneakers made with their superior technology provide excellent comfort. The sneakers are also highly regarded by celebrities, with Apple founder Steve Jobs wearing New Balance and fashion designer Ralph Lauren praising the sneakers as “like walking on a cloud. New Balance is still popular among a wide range of ages and has become one of the most loved sneaker brands of all generations.
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How New Balance rose to become a famous brand
As mentioned above, New Balance was originally founded as a manufacturer of orthopedic sneakers. In 1960, the company entered the sports industry in earnest, taking advantage of the know-how it had accumulated since its founding. The company created sneakers that offered unparalleled functionality and fit, and the all-leather “Track Star” sneakers created in the late 1960s became a hot topic. The “Instep Lacing,” a naturally shaped mechanism in this shoe that was easy on the foot, provided unprecedented comfort, and New Balance’s sneakers made a great leap forward in the sports industry.
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New Balance’s unique fit system ” Wiz Sizing
Instead of using laces to fit the foot, New Balance emphasizes a natural fit by creating a structure that originally fits the foot. The company uses a unique fit system called “Wiz Sizing” to provide a better fit for each individual’s foot shape, such as the height of the instep and the width of the foot. Another reason for their popularity is the ability to choose a sizing that fits not only the length of your foot, but also the width of your foot. Some models do not have a whiz option, in which case it is recommended to adjust with insoles or other means. In addition to this size, New Balance offers a variety of ways to tie laces. The emphasis is on providing a comfortable fit for the foot, and the goal is to create sneakers that are comfortable to wear while keeping the foot in a natural state.
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What is the Series 99X that created the ” 993 “?
Before introducing the “993” model, let us review the “99X” series to which this model belongs. The first model was named ” 990 ” and was created in 1982 as a high-performance running shoe for on-road use. The “990” was introduced to the world with the title of “990 out of 1000,” and although its price was slightly higher than the other models in the series, it was loved by fashionistas for its innovative wearability and sophisticated design that supported cushioning, stability, and the feeling of riding from landing to kicking off. The series has become a favorite among fashionistas. Today, the 990 is the base model, and various updates have been added to create 13 generations of models. It is a masterpiece series that embodies the craftsmanship and functionality of New Balance.
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What are the features of “993”, the most popular of the 99X series?
The “993” is the 10th generation of the 99X series and the successor to the “992,” which celebrated New Balance’s 100th anniversary. 993 is based on the design of the 992 with updated performance and design, with a particular emphasis on “lightness. It is a rare model that is hard to find now, so you are very lucky if you find one. Let’s take a look at the features of the 993.
Features of the New Balance “993” (1) “Luxurious suede and breathable mesh material
The upper of the 993 is made of pigskin suede, which brings a high-quality texture. This upper adds a smooth and soft atmosphere, and is characterized by its ability to create a style with a relaxed feel. By partially adopting a breathable mesh material, it creates an exquisite contrast between different materials, giving it a three-dimensional look. By using a soft material for the upper, comfort is also improved. In addition, the reflective material that comes in handy when wearing at night is also an attractive feature of the 993.
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Features of the New Balance “993” (1) “Classic understated size N logo
The N logo on the side is the symbol of New Balance. The N logo on the 993 is larger than that on the 992, but it is smaller than that on the other 99X series models. It is a more mature design with less assertiveness. In addition, by adopting the tape-type logo that has been used for a long time, the pair has a classic, gentle texture. This model is recommended for those who want to get a mature New Balance.
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New Balance “993” feature #3: “Retro USA logo printed on the heel
The 993 is a popular Made in U.S.A. model. The American flag representing “Made in U.S.A.” is printed on the back of the letters “USA” in a chic design. This is a special specification used only on the 993. The retro-inspired 993 with a vintage feel is sure to elevate your styling.
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New Balance “993” feature (4): “The shoe’s tongue with special detailing
The retro design of the 993 logo is also very retro. The “N” mark on the lace loops is also a nice touch. It is also a pleasure to find the differences between the two models.
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New Balance “993” feature (5): “A simple plain toe design that can be worn with any style.
The 993 has a simple plain toe with no decoration. It features a moderately rounded silhouette that matches any style. Compared to the 992, which has a similar design, the 993 has a slightly sleeker form, making it ideal for mature, clean casual wear. Since they are also elegant, they are perfect for wearing as an addition to a suit style.
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New Balance “993” feature #6: “The latest technology, ABZORB TDS, for comfort and ease of wear.
The 993 is an excellent model that combines functionality as well as design. The midsole is equipped with New Balance’s latest technology “ABZORB TDS (Abzorb TDS),” with higher cushioning than the usual Abzorb. In addition, the design allows for a smooth sequence of steps from landing to kicking off, making it comfortable to walk for long periods of time. The performance and stylish design are designed to be easy on the feet, which has attracted many people.
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New Balance “993” feature (7) “N durance” to prevent heel wear and tear
The heel of the outsole is made of “N durance,” an improved abrasion-resistant rubber compound. It serves as a protector for the heel, which is subject to wear and tear, and improves the longevity of the shoe. The result is a pair that can be worn beautifully for a long period of time.
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New Balance “993” feature #8: “Retro classic color range
The original model of 993 features exquisite color development. In addition to light gray and soft navy, a basic black color is also available. The coloring adds a sense of comfort to your feet and creates a unique atmosphere that no other sneaker can match.
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A collaboration model with a popular brand based on the 993 is now available!
The original 993 is no longer in production, and is now a rare and hard-to-find item with limited stock, but it has taken on a life of its own in the collaborative model. The 993 model is now available in collaboration with AIMÉ LEON DORE, a New York lifestyle apparel brand popular for its sophisticated air. 993’s silhouette is infused with the essence of AIMÉ LEON DORE, with a 90s-inspired design and a heavy brown color. The brown color with a sense of weight is a stylish design that is also useful in street style. It has become a popular model that has attracted the attention of fashionistas and sneaker freaks alike.
