Suponsered by
It began with the development of wristbands. Fred Perry” as an apparel brand was born.
The brand was founded in the 1940s when FrederickJohn Perry, after retiring from the game, used his experience to develop a wristband with excellent functionality and added the name “Fred Perry,” which was his nickname. His wristbands were used by many professional tennis players and gained recognition in the tennis world. Later, he followed up his wristbands with the production of shirts, and in 1952, he established the ” Fred Perry Sportswear Company ” and his trademark logo, the laurel wreath, was born. This mark is also known as the laurel wreath.
At the time, tennis wear was usually worn in a roomy, dowdy form, but Fred Perry’s improvements to a slimmer, more form-fitting silhouette became the talk of the town, and Fred Perry polo shirts quickly gained popularity. The innovative and stylish polo shirts were loved by many tennis players, and Fred Perry polo shirts established themselves as sportswear.Although Fred Perry polo shirts were initially popular as sportswear, in the 1960s they also became popular as a fashion item for young British people to wear on the streets, and the brand became famous worldwide.
Fred Perry in Japan
In Japan, Fred Perry became widely known in the country after Hit Union signed a manufacturing license agreement with the brand in 1970, and in 1995, Hit Union acquired the Fred Perry Company in its home country, and the brand has continued to expand since then. Incidentally, in the same year, the founder, Frederick John Perry, passed away.
3/8GO TO NEXT PAGEView this post on Instagram