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TOP / NEWS
JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival
NEWS

JT’s “Ploom” Sponsors Three Major Summer Music Festivals! Limited-Edition Front Panels Created in Collaboration with Each Festival

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.
NEWS

Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.
NEWS

“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!
NEWS

Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!
NEWS

Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!
NEWS

The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!
NEWS

Ploom AURA introduces “Fuchsia Flare,” an intense pink color!

Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!
NEWS

Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!

Nationwide release of four new flavors of “EVO,” a stick exclusively for Ploom, chosen by user votes!
NEWS

Nationwide release of four new flavors of “EVO,” a stick exclusively for Ploom, chosen by user votes!

Unexpected flavors are now available in the Ploom-exclusive stick “EVO! ” Honey Lemon Crystal “
NEWS

Unexpected flavors are now available in the Ploom-exclusive stick “EVO! ” Honey Lemon Crystal “

Ploom sponsors large music festivals in East and West at the end of the year! Smoking booth ” Ploom LOUNGE ” will be set up & collaboration items will be offered.
NEWS

Ploom sponsors large music festivals in East and West at the end of the year! Smoking booth ” Ploom LOUNGE ” will be set up & collaboration items will be offered.

Ploom collaborates with graphic designer VERDY for a special box by Wasted Youth!
NEWS

Ploom collaborates with graphic designer VERDY for a special box by Wasted Youth!

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RANKING NEWS

  • REPLAY Hosts a Pop-Up at Isetan Shinjuku! Limited Edition of the Classic “BWAII” Denim Makes Its Japan Debut REPLAY Hosts a Pop-Up at Isetan Shinjuku! Limited Edition of the Classic “BWAII” Denim Makes Its Japan Debut
  • What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul! What color should you use? Gatsby’s Moving Rubber series has undergone a major overhaul!
  • The movie ‘Brunello: The Quiet Visionary,’ which chronicles Brunello Cucinelli’s life and philosophy of success, opens on November 6! The movie ‘Brunello: The Quiet Visionary,’ which chronicles Brunello Cucinelli’s life and philosophy of success, opens on November 6!
  • Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
  • ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish ”Ploom CUBE” Gets a Makeover! Now Available in Two Monochrome Colors with a Matte Finish
  • 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale 7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
  • Levi's® x sacai" finally launched! Men's lineup includes three jackets and one pair of jeans in hybrid designs. Levi's® x sacai" finally launched! Men's lineup includes three jackets and one pair of jeans in hybrid designs.
  • Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
  • Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”! Levi's® is releasing a limited-edition reissue of the rare World War II-era “1942 501® Jeans”!

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