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NEWS
Ploom AURA introduces a new, elegantly shimmering color: “Glacier White”! Matching accessories are also available now.
NEWS
“Ploom Taste Journey,” an event celebrating the first anniversary of Ploom AURA, will feature tastings of 10 varieties currently in development.
NEWS
Ploom sponsors “CRAFT SAKE WEEK 2026! Enjoy Japanese food culture while having a special sip!
NEWS
Ploom LOUNGE,” a special smoking booth with an Edo-style atmosphere, appears in “Asakusa Roku-ku SAKURA STREET – Sakura Irodori!
NEWS
The “Evo Sakura Regular” stick for Ploom, chosen by user votes, will be available nationwide!
NEWS
Ploom AURA introduces “Fuchsia Flare,” an intense pink color!
NEWS
Ploom AURA’s collaborative front panel, featuring Sakanaction’s Ichiro Yamaguchi’s favorite item, is now on sale!
NEWS
Nationwide release of four new flavors of “EVO,” a stick exclusively for Ploom, chosen by user votes!
NEWS
Unexpected flavors are now available in the Ploom-exclusive stick “EVO! ” Honey Lemon Crystal “
NEWS
Ploom sponsors large music festivals in East and West at the end of the year! Smoking booth ” Ploom LOUNGE ” will be set up & collaboration items will be offered.
NEWS
Ploom collaborates with graphic designer VERDY for a special box by Wasted Youth!
NEWS
Ploom AURA introduces the third Limited Color Series, ” Aqua Green!
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Etro Unveils Its Spring/Summer 2027 Collection! Collaborations with Globe-Trotter and Birkenstock Revealed
Here are the latest trendy hairstyles for 2024! Top 20 men's hairstyles determined by public vote
7-Eleven and Hanes Team Up! T-shirts and socks based on the BEEFY series are now on sale
Worn by seven stars, including Mbappé and Figo! Hublot watches that graced the wrists of celebrities at the 26th FIFA World Cup
Two new flavors are now available from “Nordic Spirit,” a new-concept tobacco product that offers a smoke-free, odorless experience!
The long-awaited wide model of Levi's 501® is now available for the first time in two new silhouettes, Loose and Relaxed!
Famima Socks" in black is now on sale in limited quantities! FACETASM, from "Combiance Wear" in collaboration with Mr. Ochiai
What is "BOSS Design for Japan," BOSS's new-age setup for Japan's heat wave?