Based on the concept of “Down to Earth,” SEAGREEN—a brand that operates across the three domains of “FASHION, JOURNEY, and SOCIAL ACTIVITIES” with a focus on harmony between people, nature, and society—held a launch event for its Fall/Winter 2026 collection at TRUNK(HOTEL) CAT STREET.
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SEAGREEN Fall/Winter 2026 Collection Launch EventExpressing the serene moments and sensations born from a connection with nature through 'fashion, photography, and food'
SEAGREEN’s theme for this season is “Soil & Silence.”Drawing inspiration from a lifestyle that maintains a connection to nature even while living in the city, the collection captures the serene moments and sensations experienced when immersed in nature through its materials, colors, and silhouettes.
Here, we introduce the three distinct approaches—interior design, photography, and cuisine—that were showcased at the launch event.
'Interior Design'Featuring Original Maple and Copper Display Fixtures Co-Created with LOGGER! Reflecting on 'Craftsmanship That Will Be Cherished for Generations'
The collection was displayed using original fixtures co-created by Sea Green and LOGGER.Combining Hokkaido maple and copper, the pieces were crafted into organic forms inspired by the brand’s logo. By highlighting the unique character of each material—such as the distinct grain patterns of each maple piece and the copper’s changing color and texture with use—the designs express a beauty that evolves over time.This embodies the brand’s philosophy of “crafting items that will be cherished for a long time.”
'Photography'Focusing on Two People Involved in Agriculture, Reflecting on How Nature Blends into Daily Life
At the launch event, alongside the exhibition of the Fall/Winter 2026 collection, the brand presented “ROOTED,” a photo gallery introducing people who live in harmony with nature.The photo exhibition featured Rina Takahashi, who lives and works as a farmer in Hokkaido, and Dai Takeuchi, who runs a fruit farm in Yamanashi.Although the two differ in where they live, their approach to farming, and their respective lifestyles, what they have in common is that they do not treat nature as something separate and special; rather, nature is an integral part of their daily lives—including their work, leisure, and time with family. Through the medium of photography, the exhibition introduced these two individuals as they engage with nature in their respective regions and create lifestyles that feel comfortable to them.
’Food and Drink’ as Expressed at the Launch EventReflecting on Agriculture Through Shine Muscat Grapes Harvested by Contract Farmers and Craft Beer Made from Non-Standard Golden Peaches
On the day of the event, Sea Green served Shine Muscat grapes harvested by Bonchi’s contract farmers, with whom they have long collaborated on agricultural support activities.In addition, they served “EARTH WHISPER,” a craft beer made using Golden Peaches that were deemed non-standard due to misshapen fruit, allowing attendees to actually taste and experience the connection to agriculture that Sea Green has cultivated over the years.It was not merely about utilizing agricultural produce that might otherwise have been discarded, but also about turning our attention to the producers, the land, and the ongoing way of life behind them. By drawing parallels between Sea Green’s agricultural support efforts to date and the lives of the two individuals featured in the “ROOTED” photo gallery, the event created a space where visitors could experience their connection to nature from various perspectives.
The Fall/Winter 2026 Collection Lineup
The key item in the Fall/Winter 2026 collection, launched on Friday, September 11, is “WOOL ONI WAFFLE”—an update of the brand’s iconic “ONI WAFFLE” for the fall and winter seasons.While retaining the three-dimensional knit texture and light, soft feel, the addition of wool blends brings warmth and a rich, deep texture perfect for fall and winter. The collection features a total of five styles—three for men and two for women—each with unique silhouettes and details.
The collection features warm wool, textured knits, and soft-textured fabrics. The color palette centers on black, dark brown, greige, and navy—calm tones evoking the earth and tranquility—with accents of mint and sand.By layering subtle nuances over deep hues, the color palette evokes the feeling of natural light and fresh air.The silhouettes are centered on a relaxed, balanced fit, enhanced with subtle details such as drawstrings. By combining warm materials with a lightweight, comfortable feel, the collection offers styles that effortlessly blend into a variety of settings—from leisurely days spent in nature to everyday life in the city.
Click here for more details on the Fall/Winter 2026 Collection
SEAGREEN Fall/Winter 2026 Collection
Launch Date: Friday, September 11, 2026
Retailers: TATRAS CONCEPT STORE Hibiya Branch; click here for other retailers
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