NEWS NEWS

ZARA Launches “AZ Collection” in Collaboration with ADER ERROR!

ZARA has collaborated with the popular Korean brand ADER ERROR to create the “AZ Collection,” which went on sale Monday, December 6 in 10 cities worldwide and in Japan at ZARA Shinjuku stores and the official online store.

ZARA and ADER ERROR, the ” AZ Collection ” is now complete, bringing together the identities of both brands!

The collaboration between ZARA, a world-famous Spanish brand, and ADER ERROR, a representative of Korean street fashion, has been realized. Inspired by the initials A and Z of both brand names, the ” AZ Collection ” reflects the ability to express language, ideas, and create new culture. It is inspired by the lifestyle of a whole new generation whose individuality is shaped by simultaneous experiences in the real and virtual worlds. The collection title, #InfiniteZigzag, combines the letter “A” (the beginning of the alphabet) and “Z” (the end of the alphabet) to express the repeated beginnings and endings, the infinity of time from the past to the present and into the future. The “zigzag” design element was incorporated into the collection.

Other items include prints with alphabet motifs and collaborative logos. The lineup includes down jackets, T-shirts, sweatshirts, denim, and other apparel, as well as scarves, knit hats, bags, and other accessories for total coordination. In addition to sporty items, formal items such as tailored shirts, jackets, and long coats are also available. Neutral colors such as navy, gray, and black, which are typical of fall and winter, are used as the main colors, while bright orange and yellow are used for accessories. The collection’s innovative design incorporating technical elements and meticulous detailing are also appealing features.

ZARA’s first ever foray into the Metaverse!

The collaboration also includes a virtual experience on “ZEPETO,” an application that allows users to create their own 3D avatars. Users can also purchase items from the “ADER ERROR x ZARA” store within the application and dress their avatar in the collaboration items.

Here are some of the main items from the ” AZ Collection “!

Among the many items sold in this collaboration, we have picked out a few iconic items. The outerwear essential for winter is also available at ZARA’s reasonable price range.