Moncler’s collaborative project “Moncler Genius” has launched its first collection with Tokyo-based womenswear brand HYKE. The collection has been on pre-sale at the official online store since September 28, and will be available at all Moncler boutiques and major select stores in Japan from October 5.
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The first collaborative collection called ” 4 MONCLER HYKE ” embodies HYKE’s understated and sophisticated aesthetic
Pursuing clean practicality and ultimate simplicity, Haiku embodies an understated and refined aesthetic. Hideaki Yoshihara and Yukiko Oide, the creators of such a cult Japanese brand, combine their interest in vintage and traditional uniforms with their ability to reimagine heritage, translating inspiration into designs that fit the modern lifestyle.
The clean, practical style and functional aspects of performance wear are an ideal match for the spirit of Moncler, resulting in a one-of-a-kind collection.
Inspired by archival Moncler pieces and vintage French uniforms
In the process of creating the “4 MONCLER HYKE,” Hike was inspired by Moncler archival pieces, such as the down worn by Lionel Terrey (French mountaineer) in 1954, and vintage uniforms from France, the birthplace of Moncler The inspiration for the collection came from Moncler’s archival pieces such as the down worn by Monclerrey (French mountain climbers) and vintage uniforms from France, the birthplace of the brand. These historical inspirations were developed with Moncler’s advanced technology and artistry to create a collection that fuses Haiku’s signature sophisticated down silhouettes with Moncler’s down.
The spirit of ” tradition and innovation ” is passed down from generation to generation
This collection is simple and streamlined, with a monotone color palette of mostly navy and taupe, including down and hooded parkas, collarless coats with removable collar pads, and parkas with removable linings. Practical details such as side slits and long puller tape are Haiku signatures. There is continuity between the men’s and women’s collections, mirroring shapes and colors to create an urban feel.
4 MONCLER HYKE ” Details
Official EC site pre-sale date: Tuesday, September 28,
Store release date: Tuesday, October 5,
Sales outlets: All Moncler boutiques and major select stores in Japan, official EC site
