Leslie Kee Photographs Kento Yamazaki for A|X Armani Exchange 30th Project’s 3rd installment, ” Power of Love “!

A|X Armani Exchange has announced the final theme for the special project by Leslie Kee and Kento Yamazaki to celebrate the 30th anniversary of the brand: “Color of Dreams,” released on September 9, “Light and Shadow,” released on September 17, and on September 24, ” Power of Love” was released on September 24.

For the third project, ” Power of Love “, Leslie Kee combines the brand’s world view and love through Kenjin Yamazaki

♯Power of Love” was released as the final theme for #AX30th. A|X The film is inspired by the 90’s, when Armani Exchange was founded, and is a unique and unique work of art that is both a reflection of the brand’s vision and a reflection of the love that exists within it. Inspired by the 90’s, when Armani Exchange was founded, the creative process was completed with a somewhat retro and nostalgic atmosphere. The photographs overflow with a sense of tenderness, of mutual awareness and recognition of each other’s presence, even though their gazes never meet.

Official site / LINE official account

Leslie Key, who was in charge of the photography, said, “Love is an intense and deep affection for another person or something special. In this theme, actor Kento Yamazaki expresses the strength of a man who creates a chemical reaction of love between a beautiful, powerful, young, and dreamy woman of his age.” He commented. These photos are available only to friends of the official A|X Armani Exchange LINE, and an image video including off-shoots from the shoot, which can only be seen here, is also available on the public site. Add your friends to check out the 30 photos including “Color of Dreams” and “Light and Shadow” that have been released in the past.

What is “#AX30th”?

The main visual (bottom right) of this special project, featuring Kento Yamazaki, was shot by Leslie Key to commemorate the brand’s 30th anniversary, and is reminiscent of the brand’s advertisements from the 1990s (bottom left). This symbolic image, which expresses the “contrast between the past and the present,” represents the “values of the brand” that have remained unchanged over the past 30 years. #AX30th consists of a total of 30 shots in 3 themes.

Official site / LINE official account