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Three whitening toothpastes that really whiten

Three whitening toothpastes that really whiten

There are many toothpastes on the market that claim to have a high whitening effect. Have you ever bought a product that looked promising, but when you tried it, you thought, “It doesn’t whiten at all…”? Have you ever had this experience? In this article, I would like to introduce you to a toothpaste that really whitens your teeth.

Japanese and foreign toothpastes are fundamentally different!

Japanese toothpastes have very strict standards because their top priority is to protect the health of the teeth, and because they emphasize tooth-friendly ingredients and preventive effects, their effects are quite mild. Many products contain fluoride and are effective in preventing tooth decay and gum disease, but their whitening effects are limited. Many of the major products, as well as the fragrances, are less irritating. This is the reason why teeth whitening toothpaste in Japan does not whiten teeth dramatically. On the other hand, many whitening toothpastes from overseas are characterized by their pursuit of whitening effects. In particular, toothpastes from Europe and the United Statescontain many ingredients (hydrogen peroxide and abrasives) that whiten teeth, making it easy to immediately notice reliable effects. These ingredients are strictly regulated in Japan and are not sold in drugstores, but are available online. Therefore, toothpastes popular overseas are a very attractive option for people living in Japan, where whitening effects are of paramount importance.

Editor Nishijima
In general, the enamel (the surface portion of the teeth) of Japanese teeth is thinner than that of Westerners, so excessive use of foreign whitening toothpastes can increase the risk of sensitivity and tooth decay. It is understandable that you want to feel the whitening effect as soon as possible or think, “I’m going to go to the trouble of brushing my teeth plenty,” but relentlessly brushing your teeth several times a day for long periods of time is not the way to go. International whitening toothpastes should be used two to three times a day for about three minutes each time. It is important to keep in mind that proper care is only appropriate for the condition of your teeth! For more information on domestically produced whitening toothpastes available at drugstores, please see this article.

Below are some popular whitening toothpastes from abroad that provide strong whitening effects.

Popular overseas! A talented whitening toothpaste1EUTHYMOL Whitening Toothpaste

EUTHYMOL was founded in the UK in 1898 and is famous as a national toothpaste manufacturer. In neighboring South Korea, it has become a very popular toothpaste since its launch in 2021, and has repeatedly ranked No. 1 in sales at ” Olive Young “, a major health and beauty store in South Korea. The formula does not use hydrogen peroxide, but instead contains the whitening particle “SHMP” ingredient (sodium metaphosphate), which provides a firm whitening effect. It whitens and tones the teeth by means of purple, the complementary color of yellow teeth. It has a very strong minty poultice-type taste, so those who do not like strong flavors should be careful. The retro packaging is stylish, reminiscent of ” Honeydukes,” the store in Harry Potter, and does not look tacky even if left out in the bathroom. The pink package is a non-peroxide whitening toothpaste, so you can choose according to your taste.

Find EUTHYMOL Whitening Toothpaste on Amazon ()

Find EUTHYMOL Whitening Toothpaste ( Rakuten Market )

Very popular overseas! A powerful whitening toothpaste2VUSSEN Whitening Toothpaste

Korea, a beauty powerhouse, is also an amazing toothpaste.VUSSEN is an oral care brand that was created in Korea in 2017. It offers oral care items, including a custom-made whitening care toothpaste that allows users to choose whitening effects according to their preferences and the condition of their teeth. For whitening, the brand offers four types of products: ” 28,” “15,” “7,” and “H.” The higher the number and the darker the color of the package, the higher the whitening effect. The most popular is “28,” which has the strongest whitening effect. The number “28” indicates that the product contains 2.8% hydrogen peroxide. Those who are concerned about hypersensitivity should choose a product with a lower content. The “H” type does not contain hydrogen peroxide and is the most hypoallergenic, and all four types do not contain fluoride, so if you are concerned about tooth decay, you can use a fluoride gel in combination. The others can be purchased as parallel imports.

Find VUSSEN whitening toothpaste ( Rakuten Market )

Find VUSSEN Whitening Toothpaste ( qoo10 official store )

”Popular”AJONA

You can buy it at a drugstore in Germany for about 2€, or 315 yen*, so it is a good souvenir for a trip or business trip. Outside of Germany, it is also sold in Europe, the United States, and Oceania. I use it myself, and in addition to the whitening effect that I can really feel, I love the fact that I don’t have bad breath at all when I wake up in the morning. The only way to get it from Japan is to buy parallel imports from Amazon, etc. If you buy 24 bottles in bulk, the price per bottle will be close to the price you would pay locally.[/speech_bubble] The exchange rate as of February 10, 2025 is 1€ =157.26 yen.

Find AJONA Stomaticum toothpaste ( Amazon )

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