The “550” is one of New Balance’s sneaker models that has been gaining popularity at a rapid pace since the reissue of the original model. In this issue, we will introduce the reason for New Balance’s popularity and the features and appeal of the popular “550” all at once!
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What is New Balance?
New Balance was born in 1906 in Oregon, the United States. The brand name is derived from the meaning of “bringing a sense of newness and balance” to those who wear them. For the first 50 years after its establishment, the company manufactured orthopedic and orthopedic shoes, and later entered the sports industry by manufacturing sports shoes utilizing its know-how. The sneakers produced by New Balance, with its expertise in footwear, quickly attracted attention, and their simple and fashionable designs gained popularity among all ages. Today, the brand has grown to become an indispensable brand on the feet of city boys and street fashionistas as comfortable and stylish sneakers. Today, the brand offers many models and is actively involved in collaborations. New Balance, which is constantly evolving, is one of the shoe brands that you should not miss now.
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What makes New Balance so appealing?
What kind of appeal is hidden in New Balance, which has captivated many people over the years? Let us introduce the reasons for New Balance’s popularity!
The “Instep Lacing” concept that puts less stress on your feet.
It was New Balance’s concept of “Instep Racing” that led to the brand’s widespread fame. This is a unique mechanism unique to New Balance, which was created in the 1960s and has extensive knowledge of the foot. Conventional running shoes use laces to fit the forefoot, but Instep Lacing uses a design in which the laces are tightened from the instep to ensure free flexibility of the forefoot. This revolutionary system holds the ankle and heel firmly in place, keeping the foot in a natural state while improving the fit. This allows New Balance shoes to fit snugly and comfortably to the foot right from the start, even for new shoes that have just been put on.
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Wiz Sizing System” allows you to choose the width of your foot.
While shoes are usually sized based on foot length alone, New Balance has introduced a “Wiz Sizing System” to further enhance the fit of the shoe to the foot. This system, which is designed to fit a variety of foot shapes as closely as possible, allows the selection of not only the length but also the foot circumference (whiz) for each model. By matching both the length and the whiz to your foot, you can create the best fit ever. Some models do not offer this choice of whiz, so in that case, you may want to use insoles or other means to make adjustments.
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A wide variety of “midsoles” equipped with New Balance’s unique technology.
The midsole, which lies between the outsole, which touches the ground, and the insole, which is in direct contact with the foot, is the most important part of the shoe when walking. The cushioning and stability of this area greatly affects the ease of walking. New Balance has developed a number of unique midsoles based on its expert knowledge of the foot. By employing a midsole suited to the specifications of each model, the company has created shoes that are less tiring and support walking. In this way, New Balance sneakers have captivated many people not only because of their good looks, but also because they are comfortable and do not cause fatigue even after walking for long hours.
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Simple, classic design” that has attracted many celebrities.
New Balance is a brand loved by many celebrities. Steve Jobs, the founder of Apple Inc. has been wearing New Balance shoes for many years, as well as musicians Kanye West and Pharrell Williams, and Nelson Mandela, founder of A BATHING APE. Many fashion icons have also favored New Balance shoes, such as Kanye West, Pharrell Williams, and NIGO, the founder of A BATHING APE. As many celebrities wear them in their private lives, New Balance is gaining recognition not only as a sports shoe but also as an indispensable fashion item for the street.
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