New Balance sneakers are so popular nowadays that you are sure to see them at least once when you walk down the street. The company’s sneakers are favored by adults who seek practicality due to their comfort that stands out from other famous sneaker manufacturers, but recently they are also gaining high support from sneaker freaks and fashionistas. In this issue, we focus on the “991,” the only model from New Balance’s popular 99X series that is mainly produced in the UK. From the history of the New Balance brand, the reasons for its popularity, and the hidden characteristics of the 991 model will be explained!
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Everyone knows the sneaker brand ” New Balance
New Balance was founded more than 100 years ago in 1906 in Boston, USA. Initially, the company started out as a manufacturer of corrective shoes to cure flat feet and other problems. The origin of the company name “New Balance” is to bring a sense of “new” and “balance” to people who wear its shoes. For the first 50 years of its existence, the company mainly manufactured these shoes, but around 1960, it entered the sports industry by manufacturing sneakers with functionality and fit that reflected its specialized expertise in the foot. Sneakers reflecting the company’s superior technology became a hot topic in the sports industry and quickly became a popular item. From here, the company shifted its business focus from orthopedic shoes to sports sneakers. Later, the company began to attract attention in the fashion world by manufacturing models with leather uppers and fashionable models. In Japan, the brand was launched in 1980 and gained the support of many people. Initially, they were favored by adults who valued comfort, but nowadays, young people can be seen wearing them on the streets. The comfort and retro-inspired design that only New Balance’s expertise can produce are currently attracting attention from a wide range of people.
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Reasons for the continued popularity of New Balance
Why has New Balance been supported for over 100 years? Here we introduce the appeal of New Balance, which deserves your attention!
The reason why New Balance continues to be chosen: ” The unique comfort that naturally fits the foot “.
As mentioned above, New Balance was originally a manufacturer that developed orthopedic shoes, so the brand has an extraordinary knowledge of the foot. The many sneakers manufactured by the company using this know-how continue to provide unprecedented comfort. New Balance’s management philosophy is to produce sneakers with a natural shape that is easy on the feet, called “Instep Lacing,” and the emphasis is on creating a shape that allows the foot to fit naturally into the sneaker, rather than forcing the foot to fit with laces or other devices. For this reason, New Balance also offers “Wise Sizing,” in which the size can be selected based on foot circumference. This is a system that solves the common problem of tightness in the width of the foot, even though the length is just right.
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The midsole, the cushioning part of the shoe, is also equipped with the latest technology to provide comfort. By making the midsole, which is located between the outsole that directly contacts the ground and the insole that touches the foot, functional, the shoe creates unprecedented comfort. The midsole, with its excellent cushioning and shock absorption properties, provides a wearable feel that can only be experienced with New Balance.
Why New Balance continues to be chosen ” by celebrities from musicians to designers to entrepreneurs
New Balance is a model loved by many celebrities. Since many fashion icons also wear them, they have become an indispensable sneaker for the street in recent years. The sneakers are worn by many fashionistas, including musicians Kanye West and Pharrell Williams, as well as Nigo, the founder of A BATHING APE and designer of HUMAN MADE. It reigns supreme. Furthermore, the 991 model introduced here was worn by Steve Jobs, the founder of Apple, Inc. before the 992 was released. From simple styles to stylish street styles, New Balance is an item that will lift your spirits just by owning a pair.
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What is the New Balance 99X series that gave birth to the 991?
The “991” model introduced here is one of the items in the 99X series. The first model was named ” 990 ” and was created in 1982 as a high-performance sneaker for running. The first model in the series was the “990,” a high-performance running sneaker introduced in 1982. Although the price was three to four times the average price of sneakers at the time, the shoes had a history of captivating many runners with their excellent stability and cushioning. Since then, 13 generations of models have been released, with updated designs and functions. It is a masterpiece series that has inherited the craftsmanship of New Balance.
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Among the 99X series, the “991” with an intellectual atmosphere is a masterpiece loved by adult fashion experts!
The “991” sneaker is one of the most intelligent and elegant models in the 99X series, which offers a wide range of models. It is also famous as a sneaker loved by adults, and is often chosen as the footwear of stylish people overseas who are accustomed to mixing and matching dresses and beautiful coordinates. Check out the snaps taken overseas by the OTOKOMAE editorial department for reference on how to coordinate with these sneakers.
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